seo analyst Bournemouth, England
Job description
Location: 2 days in Bournemouth office / 3 days optional WFH
Job Purpose: To manage and oversee SEO digital marketing campaigns for your client list.
Due to continuous growth, we’re looking for a highly motivated and experienced SEO Account Manager to join our team. If after reading this job description it sounds like the ideal role for you, please email us with an introductory email and a copy of your CV.
Who is Upperdog?
Upperdog is a digital marketing agency based in Bournemouth with clients across the globe. We’re a team of digital pioneers who live by our motto ‘work hard and be nice to people’! If you want to know more take a look at our website or have a nose on Instagram.
So, what does the role involve?
As an SEO Account Manager, you will play a crucial role in the team and manage your own list of clients. Your expertise in SEO, data analysis, and client communication will aid in delivering successful, measurable results for our clients. You’ll have support from Account Executives and Platform Specialists to help to implement your strategy.
Responsibilities:
- Act as the primary point of contact for assigned clients, building strong relationships and understanding their business objectives and marketing goals.
- Head up regular client meetings to provide updates, report analysis, and strategy suggestions for continuous improvement.
- Perform in-depth keyword research, competitor analysis, and website audits to identify growth opportunities.
- Collaborate closely with other Account Managers and team members, such as content writers, production and PPC executives to ensure integrated campaign success.
- Oversee and execute SEO tactics, including on-page optimisation, content creation, link building, and technical SEO.
- Ensure that all campaigns align with industry best practices and are designed to improve organic search rankings and website traffic.
- Analyze SEO data to identify trends and insights. Using this data to formulate strategies that enhance our clients' objectives.
- Identify opportunities to upsell additional services that align with clients' evolving needs and goals.
- Proactively contribute to client retention and growth through exceptional service delivery and results.
What skills & experience do you need to have?
- 3+ years’ agency experience in managing SEO projects.
- In-depth knowledge of SEO principles, best practices, and the latest industry trends.
- Proficiency in SEO tools such as Google Analytics 4, Google Search Console, SEMrush, Moz, etc.
- Strong analytical skills and the ability to derive actionable insights from data.
- Excellent communication, presentation, and negotiation skills.
- Project management expertise to handle multiple clients and campaigns effectively.
- Demonstrated track record of successful SEO campaign implementation and performance improvement.
- Sound Microsoft Excel experience.
- Excellent spelling and grammar; this is essential.
- A passion for a career in digital marketing.
- Ability to work on own initiative with a high attention to detail.
Desirable experience:
- Knowledge of setting up paid search campaigns including; keyword research, campaign structure, targeting settings, ad creation, landing page recommendations
- Knowledge of setting up social ad campaigns including; targeting, audience creation, campaign set up, ad creation, landing page recommendations
- Meta Blueprint Certified
- Google Ads exam certifications
- Looker Studio experience
- Google Tag Manager experience
- Experience in SEO and paid search for other territories outside the UK
- Experience in leading meetings and pitching or tenders to potential clients
What benefits can Upperdog offer you?
- 30 days’ holiday plus Bank Holidays
- Flexitime
- Option to WFH 3 days per week Mon/Thurs/Fri
- Dog friendly office
- Monthly team lunches
- Casual dress code
- Quarterly appraisals
- Budget towards events and training courses
- Pension scheme
- Parking or gym membership contribution
- Private medical insurance
- Quarterly team building – from the New Forest water park, crazy golf to virtual quizzes!
- Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
- Career progression; we hire our staff based on the long-term. Show us your hard work and commitment and we’ll want you to grow with the company.
· And more…
Salary: Dependent on candidate
For more information and to ensure your details reach the correct person, please email a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.
Job Types: Full-time, Permanent
Benefits:
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Flexitime
- Free or subsidised travel
- Gym membership
- Private medical insurance
- Work from home
Schedule:
- Day shift
- Flexitime
- Monday to Friday
Work Location: Hybrid remote in Bournemouth, BH2
