seo analyst Leeds, England
Job description
We are looking for a full time Senior SEO Executive to join our Marketing team and drive SEO performance for our successful, family-owned-and-run, retail business, Pavers. This role is flexible and can be based at either our Leeds (LS1) office or York Head Office (YO26). The ideal candidate would be expected to work at least 4 days per week in one of the offices along-side some hybrid working and we offer flexible start and end times to the working day, but we are primarily interested in your skills and ambition, not your ability to commute.
Pavers has been trading for almost 50 years and is a highly profitable and growing business with a strong balance sheet and a turnover in the region of £150m. In 2018 we also acquired the Jones Bootmaker and Herring Shoes footwear businesses, with the group now employing over 1800 people in total.
We are well into the process of moving our digital marketing from agency based to inhouse and this role support the latter stages of this transition and be at the forefront of plans to more than quadruple turnover in the next 5 years. You will be responsible for the SEO performance of both Pavers and Jones Bootmaker.
We are looking for someone with significant hands-on experience and the confidence to define and build an in-house SEO team, as well as upskill the existing marketing team. The role has great potential for personal career growth as the department grows and would suit an ambitious person capable of building a team around them and wanting to develop into a senior marketing role. This role currently has 1 direct report.
Main duties of our Senior SEO Executive
- Technical SEO Audits and recommendations
- Site architecture and navigation optimisation
- Keyword research, analysis and landing page optimisation
- Seasonal content plans
- Backlink audit & link building, working closely with PR
- Architecture, content & backlink audits
Requirements to be our Senior SEO Executive
- A strong working knowledge of the full range of SEO concepts, how to manage and optimise a large ecommerce website and deliver consistent results
- Demonstrable experience of the key suite of SEO tools such as Google Analytics, Google Search Console, Semrush and Screaming Frog Spider
- A good understanding of the other concepts of digital marketing and the main channels and techniques – Paid Search, Social Media advertising, Affiliate Marketing.
- Minimum of 4 years’ experience working in digital marketing, specifically SEO
- Excellent time management and highly organised
- Be open minded, adaptable, intelligent, and open to change
- Display a coaching and mentoring style to maximise your team’s potential
- Display personality and humour, with a professional and positive attitude
- Passion for fashion/footwear
- High attention to detail
- Commercial awareness
- Advanced MS Office skills
Bonus & Benefits you will receive as our Senior SEO Executive:
Salary: up to £40,000 Depending on Experience
- Flexible/Hybrid Working – core hours are 9.30am-3.30pm – 1 day per week working from home
- Annual discretionary bonus scheme
- Generous Staff Discount
- Death in Service
- Free onsite parking
- Holiday Entitlement (Increases with service)
- Enhanced Company Contribution Pension
- Access to RetailTRUST (Wellbeing & Financial Support)
- Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme
- Access to Pavers Academy for learning and development opportunities
About Us:
Pavers Shoes has been trading for 50 years and is a highly profitable and growing family business with a strong balance sheet and a turnover in the region of £150m. We also own the Jones Bootmaker and Herring Shoes footwear businesses, remain acquisitive, and employ over 1800 people. We were recently recognised as one of the Top 10 employers in Retail.
We look for confident, upbeat people and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so we always try and do the right thing by our people.
We strive for diversity of thinking across the business and believe strongly in supporting our local communities. In 2018 we donated over £2.2m to establish the Pavers Foundation, with the specific purpose of providing grants for causes important to our colleagues in the areas of health, education, and community. In terms of the environment, we are constantly seeking to reduce our impact. Since 2021 we have been fully carbon neutral, and we also have one of the largest solar arrays in the North-East of England on our warehouse, which generates clean energy. Due to our yearly donation of a percentage of our annual profits to our Foundation, our overarching aim is to be financially successful, but to achieve this in an environmentally and socially responsible manner.
If this sounds like the kind of business you’d like to work for, we’d love to hear from you - please apply today for the role of Senior SEO Executive!
