Senior Social Media Manager FTC London, England
Job description
Our role
A good foundation is in place for our significant growth ambitions – product quality, brand strength, active customer base and trading performance. Social is a critical element of our growth strategy in terms of reaching and engaging with new and existing customers.
This role will define our Social and Influencer strategies, lead the team that delivers, manages and analyses the activity. You’ll be part of a broader Customer function, getting to work collaboratively with Creative, CRM, Performance, Editorial, PR, Digital CX and Contact Centre teams to create and manage the end-to-end customer experience.
We use Social to reach and engage new and existing customers each and every day. Social is our always on broadcast channel, but it is also how we have a two-way dialog with our customers. The Senior Social Media Manager will;
- Refine the Paid Brand Awareness, Organic and Influencer strategies for UK, US and ROW markets
- Lead the team to develop, execute and analyse social strategies
- Work collaboratively with Creative, Brand, CRM, Editorial, PR and Digital CX teams to plan and execute campaigns. Ensuring alignment of campaign objectives and execution
- Create rich, engaging platform first content for our social channels
- Manage the social channel communities
- Build and maintain relationships with Influencers
- Manage agency relationships
Note: this role is a Fixed Term contract to cover maternity leave
What you'll be doing
- Lead the owned and paid social media strategies across multiple platforms and territories including Facebook, TikTok, Instagram, Twitter, Pinterest and YouTube
- Oversee the seasonal social content calendar and ensure that activity is aligned to business and campaign objectives, as well as key social dates.
- Manage and scale our customer ambassador programme
- Work with the Creative and Editorial teams to formulate content plans and ensure social media channels are populated with platform first, fresh, interesting and innovative content for both organic and paid social
- Line manage the Assistant Social Media Manager assisting with the management of the Social & PR Intern where needed.
- Work with the relevant teams in the business to develop and implement the social strategy
- Lead the Influencer strategy and execution of short and long-term influencer activity with a focus on driving brand awareness and affinity
- Own the relationships with our Influencer Collective, across all key campaigns
- Continually seek out and monitor new trends and opportunities in social media landscape.
Please review the attached JD for more details on the role.
What we’ll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
- Discount -Up to 50% discount
- Holiday – 25 days
- Holiday Buy – opportunity to buy up to an additional 5 days holiday (pro-rata contract duration)
- Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme.
- Perkplace Benefits Platform – offering a variety of discounts across wellbeing and lifestyle
- Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
- Continued Development – we offer structured support from our own in-house Learning and Development Hub
- Pension Scheme
- Life Assurance
Additional Benefits (Head Office roles only)
- Fruit basket daily
- Tea and coffee provided
- Hybrid working - option to work from home on Mondays and Fridays
- Flexi working approach – office working hours 9-5.30 pm, finish at 5pm on a Friday. Core hours 10-4pm to support ad hoc flexible days as agreed by Manager.
- Social - Christmas party/social events throughout the year
- Seasonal Sample Sales
- Volunteer Day - with a charity of your choice
- Great Location - Close to transport links - overground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms
