Senior Revenue Growth Manager London, England
Job description
At Danone we operate Smart Working, this means that our Danoners are entrusted to balance the needs of their role, business, and stakeholder needs with their own personal choices on where and how they best do their work. We value output and personal contribution, enabling ‘Danoners’ to be their most energised, healthy, and productive selves. When team connection and collaboration is required, our hubs are located in Chiswick, Trowbridge and Dublin.
Role Purpose
In this role you will be responsible for Danone’s Profit Revenue Growth Management strategy within one of our four key categories, covering both the UK & Irish markets. You will take ownership of providing key insights and recommendations across all PRGM levers, by leveraging data analytics and translating them into opportunities to maximise top-line growth and profitability across Danone.
Role Focus
Pack Price Architecture
- Drives value for Danone, our customers, and shoppers through making insight-led recommendations on our pack and pricing strategy across all Danone brands to optimize OBPPC (Occasion, Brand, Pack, Price and Channel)
Mix Management
- Identify and leverage opportunities to optimize our mix by pack/channel, to drive profitable growth for Danone & customers
Trade Terms
- Works in partnership with the customer teams to create value for Danone, customers and shoppers through optimizing our trade terms investment
- Uses the trade terms assessment/tool and outlines key opportunities and targets – driving improvements in trade terms ROI to create value for us and the trade
Promotional Effectiveness
- Work in partnership with the sales and marketing teams to create value for Danone, customers and shoppers through optimizing the effectiveness of our promotions
- Builds and maintains a clear dashboard reflecting our key promotional targets
- Empowers the customer teams to utilize tools to achieve and exceed their targets, ensuring we run the optimal promo plan
Strategy & Planning
- Leading the creation and management of the key PRGM levers in the category, ensuring they are driving profitable growth for Danone and our retailers
- Deep understanding of our channel/ customer/sku mix to provide insight-led pack and pricing guidelines by channel
- Engaging and empowering the customer/ marketing teams on the above roadmap to maximise ROI on total portfolio
- Responsible for building and leading the commercial go-to-market strategy for all key innovations within the category
Team Engagement & Development
- Ensure we inspire customer & marketing teams to deliver across all PRGM levers
- Development of PRGM team and x-functional colleagues through coaching, building capabilities, and fostering a PRGM mindset
- Delivery management through setting inspiring plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day-to-day challenges
As a successful Senior Revenue Growth Manager, we would love to see you demonstrate -
Leadership
- A self-starter who is passionate about finding growth opportunities
- Proven track record of strategic thinking across functions and value creation
- Thinks beyond own scope and takes in the wider business needs when making decisions
- Balances between the operational day-to-day and the long-term strategic thinking
- Manages a broad network internally and externally to support delivery, adapting style accordingly
Functional
- Experience of driving profitable growth initiatives across different revenue levers as part of a RGM/Commercial strategy function
- Proven track record of exceptional business commercial value creation
- Ability to influence others, building compelling narratives & recommendations from complex data
- Deep understanding of the full impact through the P&L of the topline investment choices
- High level of commercial acumen, ideally with experience in important customer management roles
Danone are a world leader across 3 categories: Essential Dairy & Plant Based, Natural Sourced Waters and Specialised Nutrition, many of our consumer brands are household names, ranging from heritage brands like Cow & Gate and Harrogate Waters to international favourites like Actimel, Alpro and evian. In the UK & Ireland and in every market in which we operate, we are committed to delivering health through food and drink to as many people as possible.
We operate at 5 production sites as well as our 3 HUBS in Chiswick, Trowbridge and Dublin - led by our people who power everything we do and are key to our success. We are a team of 2000+ Danoners, part of a 100,000 strong global family.
‘A force for good’, we are the first top 10 branded food and healthcare manufacturer in the UK & Ireland to certify as a B Corp. We are part of a growing global community set up to balance purpose and profit, helping to create a better world while thriving as businesses.
Our mission and values guide how we behave, our flexible ways of working, how we connect with our communities and how we grow & develop our people. We offer a competitive package including a double matched pension, annual bonus, private healthcare, life assurance, flexible benefits and product vouchers.
As a global company, Danone serves a huge array of different communities, with different cultures, local tastes and habits. Our teams need to represent the diversity of these millions of people and we therefore encourage applications from all backgrounds and aim to create a workplace where our Danoners can be their true authentic selves.
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