Senior Manager - CRM London, England
Job description
Description
Location: The Speechmark (Blended home working)
Salary: Competitive + Vodafone Benefits
Hours: (Full Time /Part time/ Job Share considered)
Vodafone UK’s blended working approach means you’ll come to your contracted hub location office as and when needed to get things done for your role and for tasks that require it, otherwise you will be able to work from home. Our ‘Office in a Box’ home-working kit will be available for all who need it during your onboarding journey.
The Base Marketing team is responsible for engaging with our existing customers and building long lasting relationships, maximising customer value and advocacy. Through our campaigns we aim to differentiate Vodafone from our competitors and optimise our commercial performance, by being insight led and creating real mutual value for our customers and our business.
What will you be doing?
You will lead our In-Life Base Management team, with 8 direct reports, working across 3 Squads. You will be responsible for the in-life customer base management strategy and associated targets across the Pay Monthly, Pay as you Go & VOXI mobile bases. These include ownership of cross-selling additional mobile and watch connections, cross-selling home broadband and insurance, and ownership of tariff migrations, data extras, roaming extras and PAYG top-up stimulation.
You will be responsible for developing and implementing the in-life customer base strategy through the use of advanced analytics, advanced customer decisioning capability and 121 channels. You will work with senior leaders across the trading, proposition, channel and finance teams and with the Consumer Leadership team.
What are we looking for?
- You will have in-depth CRM/Digital marketing experience.
- You will be a people leader with a track record of building, developing and maintaining happy, high performing teams.
- You will have exceptional drive, with a strong track record of delivery against commercial targets.
- You will have strong influencing skills and the ability to drive the agenda with stakeholders at Senior Leadership Team level.
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. So, if you’re excited about this role but your past experience doesn’t align exactly with every part of the job description, we would encourage you to apply as you may be just the right candidate for this role or another role, and our recruitment team can help see how your skills fit in.
What’s in it for you?
An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes. We’re also proud to provide a Reconnect programme with flexibility to support individuals returning to work after a career break and our market-leading parental leave policies. We’re committed to supporting you throughout every step of your career at Vodafone.
Together we can
Vodafone UK are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (careers.vodafone.co.uk) under Career Support, for guidance.
