The execution and plans are complex due to the infrastructure to deliver the product still being built across the UK currently, and we’re working with many different partners to bring the full fibre experience to our existing customers, as well as aggressively taking market share with a first to market approach.
You will work closely with internal stakeholders from Product, Marketing, Commercial and Finance, as well as people from our Technology business unit, and working directly with our partners at a senior level (up to Director).
The perfect candidate will be great at strategic planning in a complex environment (with many uncertainties), building great relationships internally and externally, as well as taking an active role in developing and coaching your team of two.
You'll have full accountability for delivery of the FTTP Go To Market plans and the in quarter trading to achieve and exceed budget expectations - Owning the strategy and targets across marketing and channels.
You will have proven ability to work in a fast paced environment and be able to adapt to and create plans which are highly flexible based on numerous internal and external dependencies.
You will work closely with the Head of Trading as well as internal functions to set the strategic direction, define plans and execute across both digital and non-digital channels. Stakeholders range from your peers, to Directors across the business.
Stakeholder management and being able influence across marketing, channels, commercial and finance – whilst the accountability for overall performance sits with you, many of the levers sit in other teams so being able to persuade and influence is key to your success.
Building strong relationships with the external partners in order that they can help maximise the execution and deliver of our go to market plans. The ability to be confident when speaking to Directors from external partners is a must.
You will introduce and develop a methodical approach to Test, Learn and Deployment to inform decision making continually optimise.
You will be an excellent communicator and storyteller, being able to translate often complicated reasons for performance into simple Director and Exec level summaries using numbers, charts, and words. Having strong Excel skills is a must. You must be able to clearly articulate what is happening but also why it’s happening along with any recommendations for change, in a way that enables quick and easy decision making.
You will need to think like a customer. This includes understanding TalkTalk’s positioning the market and why a customer would choose us, as well as being aware of what is going on internally at TalkTalk and anticipating anything which might be and opportunity or a risk
You will foster a feedback culture across the wider team and support and development your team