Senior Digital Content Producer London, England
Job description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
See what it’s like to work at CNN! Follow us on Instagram, Twitter and Facebook.
Your New Role
Create is the award-winning branded content studio for CNN International. We tell authentic stories that inspire and engage our audience. Through a data-informed process we deliver award-winning, relevant content to our audience of influential decision makers.
As part of digital team, the Senior Digital Content Producer will lead the storytelling output for the region, working alongside the Content Strategy Lead, Digital Lead and Project Managers within Create to deliver best-in-class content for digital campaigns.
The Senior Digital Content Producer knows the value of a good story and is able to bring it to life across various platforms – websites, high-impact display, social media – in order to entice and engage the CNN audience. Adept at managing various stakeholders across the production process, the Senior Digital Content Producer will oversee the campaign from confirmation, management of creative resources and talent and the timely delivery of all campaign assets.
Role Accountabilities
- Work closely with the Content Strategist and Digital Lead to ideate and deliver creative human-led stories.
- Work with internal and external stakeholders to source, creatively direct and produce compelling imagery and text assets.
- Sourcing and managing appropriate vendors and/or individual freelancers to fulfil production of required campaign assets.
- Estimating time and costs for content creation including, but not limited to, freelance copywriters, editors and photographers.
- Work with illustrators, photographers, motion designers, graphic designers, writers, production houses to elevate the creative and enhance content discovery across multiple platforms, across multiple verticals.
- Proofread and write copy, check on creative assets and maintain highest level of quality for all creative output.
- Support Project Managers in driving milestones of the creative process effectively to ensure timely and accurate development, production and delivery of assets.
- Proactively learning about the latest digital and video product innovation and updating cross-functional partners on these features and initiatives.
- Review performance metrics together with Lead Content Strategist and Digital Lead to determine best practices for better creatives.
- Deputising for the Head of Digital as required.
Qualifications & Experience
- An experienced copywriter / editor with a portfolio of work - 7+ years in creative environment
- Outstanding understanding of the publishing landscape including Digital and Social and strong knowledge of the production process at all stages.
- A deep understanding of social, branded content, digital, and mobile ecosystems
- Ability to create clear, effective content grounded in data and insights.
- Must be conversant and capable in all aspects of a digital creative and asset production workflow.
- Ability to oversee external partners to ensure efficient and high quality output.
- Understanding and having an eye for great visual design and the ability to translate them into finalized assets.
- Exemplary organizational skills with a disciplined approach to project management.
- Great interpersonal skills with the ability to build strong relationships and connect the dots in a fast-paced environment.
- Prior project management, team leadership, or creative agency campaign supervision experience is a bonus.
- Ability to negotiate best rates and budgets with third-party suppliers
- Ability to work both autonomously and as a team player in a small team environment when required
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].
