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If you’re looking for a role where you can continue to make an impression, take the next step at HSBC where your contributions will always be valued.

HSBC Asset Management (AM), the investment management business of the HSBC Group, serves HSBC’s worldwide customer base of retail and private clients, intermediaries, corporates and institutions invested in both segregated accounts and pooled funds. HSBC Asset Management fulfils its purpose of connecting HSBC’s clients with investment opportunities around the world through an international network of offices in approximately 30 countries, delivering global capabilities with local market insight.

We are currently seeking to recruit an experienced individual to join as Senior Content Marketing Manager. This role is based within our Asset Management Marketing & Client Experience team. The Asset Management Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of content marketing strategies that support and strengthen the HSBC Asset Management brand.

The successful candidate will be responsible for creating and implementing content marketing strategies that promote our asset management products and services. The Senior Content Marketing Manager will work closely with the content owners in the company and other marketing team members to develop and execute campaigns across multiple channels, including email, social media, and web.

In this role, you will:

• Develop and implement content marketing strategies that promote our Asset Management products and services.
• Create and manage a content calendar that aligns with marketing campaigns and business objectives.
• Create marketing content, including blog posts, articles, brochures, video and email campaigns by collaborating closely with internal and external content stakeholders and partners.
• Coordinate with design and video production teams to produce engaging visual content that supports marketing initiatives.
• Analyze and report on the performance of content marketing campaigns, using data to inform future strategies.
• Collaborate with internal teams to ensure content is accurate, meets brand standards, and is compliant with industry regulations.
• Be able to distill and present information in a way that makes sense for the business as well as the agency partners.
• Be comfortable working across a spectrum of stakeholders including Marketing, Analytics, Insights, Products, Propositions, Compliance, Legal, PR and Agencies.
• Be able to work in a collaborative way with the marketing teams in countries / regions, but at the same elevate the conversation of the global business ambitions.
• Be passionate about problem solving in a creative way without losing focus on the business objective.
• The role will require you to challenge in a constructive way to ensure the best outcome for the customer, business and the brand.
• Be comfortable with working in a ‘test and learn’ environment, where perfection is not the ambition, but adding incremental value is the key consideration.

To be successful in the role, you should meet the following requirements:

• Post Graduate / Degree level of qualification in Marketing, Communications or a related field.
• Significant business experience, ideally within a combination of content agency and also an Asset Manager.
• A range of customer and marketing communications planning and operational experience
• Proven experience of working on content management particularly in the digital space.
• Knowledge of Search Engine Optimisation (SEO) best practise and experience with keyword search
• Understanding of compliance requirements for financial services marketing
• Proven experience of working with teams over multiple sites.
• Proven understanding of customer insights and ability to analyse data to inform content strategies
• Ability to think innovatively, shaping and communicating new concepts.
• Experience of managing agencies driving for greater value and application of resource.
• Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
• Ability to influence leadership teams and lead across functional teams to drive improvement.
• Excellent relationship building skills, ability to collaborate and work in cross-functional teams
• Ability to be a self starter with energy and drive in a challenging environment.

This is a Hybrid working role with the base location as London. The successful candidate will have to have the ability to commute to this location.

You’ll achieve more when you join HSBC.

At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours. If in considering a role with HSBC, you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you