Description

Vodafone Group Technology spans across the entire Vodafone footprint, driving our technology advancements and bringing together the markets into communities to share and gain best practices across the group. As we evolve into a truly digital company, the experience we provide to our customers through our channels becomes ever more important ensuring we deliver the best customer experience across all of our channels and all of our markets.
Our team works with the markets to monitor and drive improvements to their Web and MyVodafone app offerings, using a suite of digital marketing tools to provide an enabling framework from which markets can monitor their customer experience and identify areas for improvements. We are now looking for an Adobe Analytics technical product owner to enhance our team and help us evolve our digital offerings to better serve our customers.

The Adobe Analytics Technical Product Owner (TPO) plays a pivotal role in managing, optimizing, and broadening the application of Adobe Analytics. The TPO works intimately with various teams within the organization, as well as with local markets, providing technical support and enhancing the adoption of Adobe Analytics features and functionalities.

Working with both technical and commercial teams, the role has accountability for;

Manage the Adobe Analytics platform by enabling new initiative and supporting the markets using the demand board. Monitor platform health and usage metrics, reporting any issues or areas of improvement to relevant stakeholders.
Build and maintain strong relationships with internal and external stakeholders. Engage in regular communication with various teams within the organization, Group Digital team, local markets, and external partners to understand their needs and concerns and facilitate the use of Adobe Analytics.
Experiment with and promote new features and functionalities offered by Adobe Analytics. Document the outcomes of these experiments and develop an implementation plan to increase their adoption within the organization.
Lead training sessions to educate staff members about Adobe Analytics and its capabilities. Develop and distribute educational materials and follow-up resources to ensure comprehension and application.
Provide ongoing technical support to the Commercial Product Owner and local markets as needed. This includes data interpretation, strategic decision-making support, and updating relevant documents (e.g., SDR, UDL).

Job Responsibility

Key accountabilities and decision ownership:

User Access management – UAM Admin Console
Solution Design Reference – SDR
Marketing Channels, rules and classification configuration and validation
Reporting suite creation and configuration
Gathering the business requirements
Setup Adobe Analytics Tag with Tealium client or server-side
Managing the security risk register (privacy and security compliance)
Validation of the Adobe Analytics setup (Cloud Debugger)
Validation of the data collected with Adobe Analytics
Adobe Analytics Developer Console for API connections

Core competencies, knowledge and experience:

Agile mindset and practices – experienced in working in an agile delivery environment, preferably experience and understanding of SAFe.
Understanding of the digital channels platform and the wide omnichannel strategy to drive decisions on best placement to deliver most value
Ability to establish influential, trust based relationships across Commercial and Technology teams, developing a detailed understanding of business and technical strategies
Hands-on experience working with Marcheting technology platform such as Tealium, CDP, One Trust
Knowledge of web KPI metrics, user journey analysis, Tagging and personalization
Numerical and analytical mindset
Stakeholders management experience
Proactivity in finding solutions to various issues
Courage of trying new things
Curiosity of discovering new things
Humility of learning from other team members

Must have technical / professional qualifications:

Experience in digital Marketing technology
Experience ofWeb or Mobile App design and development
Experience of working with Agile delivery methodologies
Product owner experience : defining product purpose, owning and priositising product backlog, and overseeing delivery through diverse delivery functions.

Key performance indicators:

Release cadence and delivery to time and quality needs
Agile squad delivery KPI’s [ensuring cadence of delivery squads, alignment to priority]
Digital Performance KPI

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

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