Product Marketing Manager London, England
Job description
Can you help us change the world?
Yes, you read that correctly. It sounds grand, but we've got big ideas at Mews. We're transforming the world of hospitality, re-imagining the industry with a best-in-class cloud-based property management solution for hotels, hostels, apartments, and so much more.
We're on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole...
About the role
First things first: you want to know what you're actually applying for. It's impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it down to a job description (which we do because this is a job description), it would be this:
The Product Marketing Manager focused on our SMB segment and will be a critical conduit between our customers and prospects, our commercial teams and our product organisation.
You'll start by defining this key market segment, its positioning in the industry, the messaging that is needed, and ensuring we speak the right language. In this position, you'll have the opportunity to shape the role and its direction while also championing the value of product marketing. In collaboration with the rest of the product marketing team and other cross functional Mewsers, you'll build a clear picture of the SMB business and document the outcomes our customers trying to drive. You'll also help shape and prioritise the product development required to help customers meet those goals.
Moreover, you'll use your product marketing expertise to help us deliver against our ambitious targets. Challenging? 100%. Fun? You bet!
✅ Your mission, should you choose to accept it:
- Create a clear market segment definition
- Work with other teams to deeply understand the needs of our customers
- Craft compelling positioning and value proposition about Mews in a way that resonates with the SMB customer
- Partner with go-to market colleagues to ensure that product messaging is clearly communicated across channels and campaigns
- Create sales tools to help our go-to market team understand and tell the story; make the features come to life for prospects
- Conduct product and messaging training as needed across respective team members and partners
- Collaborate with the product teams to understand the product roadmap and ensure that releases – especially those that target this segment -– are represented in the marketing content and campaign calendars
- Build positioning documents for new features; manage the messaging docs that support other marketing activities
️ You'll be a great fit if you bring a few of the below with you:
- Have experience growing subscription businesses either in a Business-to-Business (B2B) or Business-to-Consumer (B2C) environment
- Extensive experience in a similar role
- Proven ability to manage end-to-end product line, or segment of customers
- Self-starter and track record working in fast-paced environments and "white space"
- Exceptional collaboration and influencing skills with strong organization and time management skills
- Analytical and data driven. You are diligent about measuring and quantifying the impact of your programs and know how to leverage data to uncover insights and continually improve your programs.
- Able to think outside the box, come up with new ideas, and mobilize the resources needed to make them perform
- You've got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
- Be a team player with the ability to prioritize and complete multiple projects in a timely manner
- Be self-motivated and proactive, and be able to display composure and calmness under stress and uncertainty while inspiring the same in others
- Be an all-rounder who can think about positioning, messaging, design and targeting all at the same time
- Bring excellent interpersonal skills and can communicate concisely and confidently at all levels
- Find excitement in a fast-paced, dynamic – sometimes ambiguous – and diverse environment
- Find passion in hospitality, technology and B2B and B2B2C
- Be comfortable presenting strategy to leadership and large audiences
What's in it for you?
Did you know that Mews has been voted the Best Place to Work in Hotel Tech for 3 years running? You do now. Most of that is down to our inspiring team, but part of it is because of some pretty amazing perks. As well as awesome colleagues and stimulating work, you'll get:
- Participation in Company shares program
- Best-in-class Parental Leave Policy. At Mews, the primary caregiver gets 6 months fully paid parental leave, the secondary caregiver gets 2 months fully paid. (No matter your location, can be used during the 1st year of your newborn, covers birthing, adoption and surrogate, applies if you're employed for at least 1 year at Mews)
- Flexible Benefits via the ThanksBen platform (pay for things like your Netflix, Spotify or other streaming services, for instance)
- Unlimited paid holiday (no, this is not a typo)
- Wellness Wednesday's (where every last Wednesday of the month, the whole company enjoys a paid day off to attend to your own well-being)
- Remote/flexible working (we're 100% hybrid-proof, but we cannot hire from anywhere in the world unfortunately, so feel free to reach out and check with us!)
- Monthly working from home allowance and a monthly healthcare insurance allowance (we want you to be happy & healthy)
- Regular team events and socials
Who is Mews?
We want to get to know you, so it's only fair we tell you a little bit about ourselves first. Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world, as they pursue their mission to develop transformational solutions for brands and create remarkable experiences for guests.
Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else.
From global hospitality brands to independent properties, hoteliers join Mews because they recognize the power of innovation. They understand that they can benefit from hotel tech that drives efficiency, maximizes revenue, and improves guest happiness.
Mews serves over 3,000 properties across more than 70 countries around the globe and works with a huge number of hotel tech partners to provide hoteliers with an unbeatable connectivity – no other solution offers as many integrations.
At the 2020 HotelTechAwards, Mews was voted Best PMS by industry peers. Mews was also a Best PMS Finalist in 2021 and 2022, as well as being named Best Place to Work in Hotel Tech in the same years. Mews ranked 24th in the FT 1000 fastest growing European companies in 2021.
Life at Mews
That's what we do, but what about who we are? Mews' culture is special and difficult to capture in words, which makes writing this tricky. You'll experience the freedom to be yourself and the ability to watch your ideas come to life. You'll have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person. Sometimes the work can be challenging and there can be a lot of it, but you'll always be able to rely on those around you.
Yes, we're ambitious and we move fast, but we know the value of fun and taking a breather. Every month we have a Wellness Wednesday, a day off that you can use to boost your health, whether that's a long lie-in, a trip to the gym, or anything in between. We have slack channels for almost every interest imaginable, and an all-company meeting every Friday gives you the chance to ask any question to our leadership team.
Oh, and we love our pets ❤️. To get more of an idea what life at Mews is like (and to see dozens of cute cats, dogs, and hamsters), check out our Instagram . We're guided by our five key values; if you see yourself in them, it's time to get in touch.
✊ Everyone is welcome at Mews
To reimagine the art of hospitality, we need teams who represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us. Embracing different perspectives, trying new things and feeling safe to bring your authentic self to work. If this sounds like you and you're ready to join a global, innovative, and exciting community, we'd love to hear from you!
One very important note….don't hold back! Even if you think you don't meet 100% of the criteria listed in this job role, we still encourage you to apply. We believe that everyone should have equal access to opportunities and want to ensure we provide an inclusive experience, so do let us know if there is anything else we can do to support your application process. We can't wait to hear from you!
