product marketing

product marketing Remote

Sumeru Software Solutions
Full Time Remote 60 - 50 USD HOURLY Today
Job description

Role: Product Marketing Manager, Growth

Location: 100% remote

Responsibilities:

· Develop the growth strategy for Procore’s free product offerings, applying product-led tactics to optimize for trial, conversion, and upsell

· Partner with the Product team to advance Procore’s product-led strategy, supporting the packaging, launch, and activation of freemium and starter offerings

· Manage the free-to-paid conversion funnel, collaborating with the Product team to optimize self-serve conversion and collaborating with Revenue teams to deliver and close product qualified leads

· Be the voice of the customer, building differential value propositions, product positioning and messaging for Procore’s free solutions

· Collaborate with other product marketers and customer marketing teams to activate freemium users, create stickiness, and generate opportunities for upsell

· Develop a deep understanding of the competitive landscape, actioning insights of alternative solutions and sharing knowledge with cross-functional teams

· Own the internal and external-facing messages for releases, ensuring clear differentiated value and a solutions focus in all communications

· Work with Product and UX teams to gather user feedback, do user testing and conduct surveys to help with the positioning of new and existing product capabilities

Requirements:

· 8+ years relevant experience

· 5+ years product marketing experience

· Storytellers who can articulate the value of Procore through our product

· Experience developing customer-centric marketing & research strategies

· Experience bringing said strategies to life in a cross functional and distributed working environment.

· While direct construction experience isn’t necessary, a sincere curiosity for to learn the construction industry is mandatory

Job Type: Contract

Pay: $50.00 - $60.00 per hour

Work Location: Remote

product marketing
Sumeru Software Solutions

www.sumerusolutions.com
Bengaluru, India
Unknown / Non-Applicable
51 to 200 Employees
Company - Private
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