product marketing New York, NY
Job description
As a Product Marketer, you will be directly involved in the Strategy of Fluent’s proprietary ad serving platform portfolio. You will work with teams across multiple functions in order to create business driven positioning, messaging and GTM for our suite of products.This is an individual contributor role where you will have the opportunity to impact multiple Fluent Business Units across the organization.
We are currently looking to bring someone in on a contract basis, but this role has the potential to convert to a FTE!
What You'll Do
- Manage the execution of product marketing portfolio strategies to grow Fluent market share, brand reputation, and improve our customer, advertisers and publishers experience.
- Lead diverse research including competitive analysis, market and industry trends, positioning and messaging.
- Align with product management to drive go-to-market for new and existing features.
- Leverage insights, trends and research to find customer in relevant ways to communicate the value and benefits of our products and how they support the overall brand.
- Collaborate cross-functionally on project timelines for all product launch calendars.
- Ensure product marketing initiatives and communications are consistent with strategy and sales needs, including value proposition of the products and communicating it to internal and external teams.
- Work closely with teams across the organization including Product Management and Design, Content Marketing, and Paid Acquisition to tell a cohesive story across every user touchpoint.
- Collaborate with Product and Marketing leads to define, manage and execute comprehensive go-to-market strategies for new and existing product initiatives and features.
Requirements
- You can manage multiple projects and have a history of work cross-functionally.
- 2-3 years’ experience across startups, product marketing or growth marketing, with a strong track record of measurable results.
- You're strategic - You will be marketing's SME for your product!
- You're adept at translating complex technical concepts into business value.
- Strong written and verbal skills, especially in crafting communications that convince/persuade prospects to engage and take action.
- Proven success delivering high quality and quantity of work in a fast-paced start-up.
- Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively, especially with the product and sales-oriented function.
About Us
Fluent, Inc (NASDAQ: FLNT) is a leader in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. Backed by proprietary data science, Fluent connects data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives. Established in 2010, and headquartered in New York City, Fluent's team of experts have invested over $1B in media across its digital media portfolio to build a global audience available through 500+ DSPs, DMPs, online publishers, and programmatic platforms. For more information, visit http://www.fluentco.com/
Benefits
At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered breakfast and lunch, and our office manager keeps the calendar stocked with activity-filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in recreational sports leagues, networking with She Runs It, and bonding with across teams during quarterly outings to baseball games, fancy dinners, and pizza-making classes. And we have all the practical benefits, too…
- Competitive compensation
- Ample career and professional growth opportunities
- New Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
Hourly Range: $40-$50 per hour - The hourly range represents the low and high end of the Fluent hourly range for this position. Actual hourly rates will vary depending on factors including but not limited to location, experience, and performance.
Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.
