product marketing Pennsylvania
Job description
Product Marketing Manager, Literacy and World Languages
WHAT WE SEEK
We are looking for an experienced product marketing manager to support GTM strategy and market positioning in the Literacy and World Languages portfolios. The Product Marketing team, part of our Marketing team, is focused on messaging, positioning, competitive intelligence, storytelling, and ensuring that our products reach the right audience to drive strong conversions throughout the buyer’s journey.
In this role, you'll partner with colleagues in Product Management and Sales Enablement to define the national, state, and open territory collateral used to tell the story of your products. She or he will bring market insights to GTM strategy and campaigns that achieve product revenue goals.
Simply put, you are passionate about the way teachers teach, students learn, and how our solutions inspire the future of learning and drive student growth. This position is full-time and reports to the Director of Product Marketing, Literacy and World Languages.
WHAT YOUR DAY WILL LOOK LIKE
- Design and execute go-to-market and campaign plans, including awareness, lead generation, cross-sell, and up-sell strategies based on launch strategy and product lifecycles.
- Build positioning and messaging for Literacy and World Languages solutions and ensure all teams are equipped to communicate a consistent message to the market.
- Test and improve product messaging by routinely creating and/or updating collateral, webpages, and sales enablement tools.
- Lead with data and evidence as you make strategic decisions, provide recommendations to internal and cross-functional teams, and grow your understanding of our buyers.
- Partner with Product teams, being the voice of our customers and buyers in a way that translates into product enhancements and improvements.
- Add to your understanding of our competition through market research, competitive analysis, and routinely engaging with our customers and the overall education market.
- Work to connect marketing strategies to cross-discipline and cross-company programs, implementing cohesive and consistent messaging that enhances the portfolio message and collection of brands, supporting product marketing needs and efforts across other subject areas as needed.
- Connect CL brand with customers and drive business results by blending strategy, creative content, technology, and analysis.
WHAT SHOULD BE IN YOUR BOOKBAG
- 5+ years of product marketing experience. Experience in education or ed-tech markets is a plus.
- Excellent written, verbal, and presentation skills.
- BA/BS degree in Marketing, Communications, or related field required.
- Strong analytical skills and data-driven thinking, supporting your ability to make significant product marketing decisions.
- Proven ability to work successfully with sales, product management, and customer success teams.
WHAT GIVES US PURPOSE
Carnegie Learning is a leading provider of K-12 education technology, curriculum, and professional learning solutions. With the highest quality, research-based offerings for K-12 math, literacy, world languages, and more, Carnegie Learning is changing the way we think about learning and creating powerful results for teachers and students alike. At Carnegie Learning we strive to create an environment where people want to work - one where the larger team comes first, where trying new things (and sometimes failing) is encouraged, and where we pursue our mission relentlessly.
Carnegie Learning is a major disruptive force in the digital curriculum market by combining world-class research, differentiated technology, best in class content together with a world-class mission-oriented team. This is where you come in! Are you ready to do the best work of your career and shape the future of learning?
WHAT WE PROVIDE
- Named a Pittsburgh Top Workplace five years in a row
- Medical, dental, and vision benefits
- Virtual health services
- Basic life and disability insurance is offered at no cost
- HSA, FSA, DCSA, and Commuter saving accounts
- 401k with company match
- Employee assistance program
- Pet and Legal services insurance
- Generous paid time off and holidays
- Variable compensation opportunities
- Business casual work environment
- Mission-driven culture
- Flexible working hours, leveraging remote capabilities
WHAT WE BELIEVE
We respect and celebrate the unique attributes, characteristics, and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our business and industry. Carnegie Learning is an Equal Opportunity Employer.
