product marketing London, England
Job description
About Adarga
Adarga is one of the most exciting Artificial Intelligence (AI) companies in the world at the cutting-edge of the AI revolution. We are a UK-based AI leader specialising in information intelligence. Our technology addresses the integral need for defence, national security, and commercial organisations to interpret fast-proliferating, worldwide information sources at breakneck speed. In today’s increasingly complex geopolitical environment this is a vital capability if they are to understand emerging threats, mitigate risk and remain competitive.
Adarga’s world-class team has combined cutting-edge natural language processing, machine learning and network science technology into a fully scalable, extendable software platform that can understand, analyse and contextualise complex defence and national security data in all formats, including human generated data like text voice and video, at a speed and scale previously unimaginable.
The Role
You will be joining Adarga at a key time for the business. We are a high-growth, b2b SaaS scale-up growing our marketing team.
Your role will report into the VP of Marketing & Comms, and you will be responsible for developing and executing an engaging product marketing strategy for our AI-powered analytics platform. You will work closely with our product team and data scientists, understanding the technical power behind the software to translate our work into compelling messaging that resonates with our customers in defence, intelligence, government and the commercial sector.
What will you be doing?
- Development of end-to-end product marketing strategy to hit all aspects of the sales funnel with good campaign execution experience
- Develop product positioning and messaging that resonate with our target audience
- Turn technical features into well written and easy to understand user guides, release notes, sales materials, monthly product feature updates for customers and more
- Sales enablement – help communicate the value proposition of the platform for different buyers and use-cases to help convert interest into sales. This includes via sales presentations, product documentation, webpages, blog posts, webinars, demos and more
- Competitor intelligence – understand the competitive landscape and be the expert on our competition and how they are positioned
Essential Experience
- Good technical understanding, at ease dealing with AI, machine learning, engineering
- Strong experience in a B2B SaaS environment
- Excellent ability to turn technical concepts into easy-to-understand content
- Ability to operate across different teams with confidence, collaborating effectively with product, data science, customers success and the marketing team
- Previous experience within a technology based business
- Significant experience in a similar product marketing position
- Strong self-starter and willing to muck in wherever required in a fast-paced scale-up environment
Desirable Experience
- Experience using email marketing tools and other digital marketing tools
- Ability to use Photoshop and Indesign a nice to have
- Experience working in defence or government is a real plus
Additional information
Please note that this is a hybrid role with an expectation that you can be in our London office twice a week.
Diversity & Inclusion at Adarga
Adarga recruits, trains, promotes & employs regardless of race, background, gender, colour, religion, disability, age, gender identity or any other protected status. In addition to this, we actively promote and encourage diversity of thought through multiple avenues. Adarga is dedicated to building and maintaining an inclusive environment where people feel valued, appreciated and free to be themselves without prejudice.
Contact
Find out more about Adarga: https://adarga.ai/careers
Recruitment company statement
We approach everything with transparency and integrity. To avoid wasting anyone’s time, here is our policy on working with recruitment companies: At present, we are not working with any new recruitment agencies, because we only want to work directly with individual applicants who can contact our People Team through [email protected].
