planning manager Leicester, England
Dunelm
Full Time
Leicester, England
58322 - 54331 GBP ANNUAL Today
Job description
Marketing Brand Planning Manager
The marketing planning manager will report into the Senior Brand Planning Manager and will manage various campaigns, including but not limited to:• Christmas (c£18m+)• Student (c£4m+)• Events (incl. August, October, and April)• Support on Mini Events – including Mother’s Day, Father’s Day, Halloween etc.• Always on activity including Value, Conscious Choice, and the Brand Platform
The role will focus on setting the vision for the campaigns. Looking to deliver plans in line with customer insight, commercial and trading priorities, and business objectives. The role is high profile, working cross functionally from commercial, insight and analytics, to marketing and on occasions external contacts. The MBP manager will be responsible for managing core campaigns assigned to them and supporting on wider business focuses. This role will hold a vital part of depicting and managing the content calendar plans for each season, ensuring we are reactive to market conditions. They will have to keep their eye on the market; looking at competitor activity during these key trading periods and take iterative lessons from how we could learn from their activity; this will be presented and form part of each campaign brief. The MBP manager should be able to establish business priorities to ensure plans are timely and meaningful; whilst holding all stakeholders to account for their role in delivering against it. The MBP manager should be able to establish where the commercial opportunities lie and seek to advise the plan on where we need to refine comms to have a clear consumer message and not convoluted communications at any time. The MBP manager will have excellent coordination and multi-tasking skills, a creative way of thinking, brand understanding and be comfortable and robust managing and coordinating stakeholders to get alignment, agreement, and adherence plans. Communication skills are essential as visibility of projects must be available for all our channels. This role is for someone who is confident, unflappable, and organised, who can represent our customer and understand the commercial contribution of a meaningful, customer insight rooted brand plan. Ability to provide feedback to a wide range of stakeholders, putting the customer at the core. This role will be a core team member of the Marketing Brand Planning team and a key stakeholder in our marketing strategy plans.
Key Duties:
- Key stakeholder in the overall marketing Critical Paths for all campaigns.
- Ensure there is a clear and dynamic brief that is rooted in customer insight and balanced with commercial focuses for the year ahead.
- Coordination of all key stakeholders (cross functionally) who are involved in delivering against the plan to agree prioritisation and alignment and then ensuring that the plan and activity required to deliver against it is communicated clearly and channel owners are held accountable for their role in delivering it.
- Work closely alongside the buying, merchandising, and trading teams to ensure the marketing team are clear on the campaign objectives, strategy, and product direction. This will be achieved through ownership of marketing de-briefs at critical points in the planning.
- Championing insight to make sure channel owners are aware of and using insight tools to feed their content ideas and work with the Insight Team to become expertly informed on customer trends and sentiment. This is paramount when developing the customer mindset for campaigns. Dunelm (Soft Furnishings) Ltd - CONFIDENTIAL
- Monitor and measure the success of our content, ensuring these learnings are disseminated through the team/business and lessons are iteratively implemented going forwards.
- Be the main point of contact between the cross-channel team and commercial teams to champion product stories as well as being a phantom of knowledge for all key campaign information
.• Always being customer first thinking of our comms in a ‘customer mindset’ of when it is appropriate to speak to them and about what messages.• Ability to manage campaign budgets
.• Able to lead on calls with large audiences where campaign briefing, refreshers or kick offs are required
.• Be adaptable and responsive to change that may occur.
- Manage key stakeholders within the wider business and mentor team members where required.
• Be a guardian of our brand and plans for marketing. Your Skills:• Experience within brand and planning is desired
• Some experience of leading a team/ person.• Ability to keep an eye on the market and be reactive.
- Flexible in times of change and able to adapt easily to new ways of working and processes.
- Expertise in managing multiple stakeholders (internal and external), ability to work well with a wide range of people.
- Ability to network across functions to achieve better results and maintain strong working relationships. Utilising your external relations where possible.
- Showing an appetite for learning and deepening professional and personal skills, seeking regular feedback, and expanding self-awareness.
- Ability to digest and act from insight and analysis
.• Show great understanding of the retail market and our competitors.
- Excellent communication skills to provide clear, simple, and succinct messages that engage others.
- Understanding of customer behaviour and concerns and how to engage people across the business
.• Organised with good budgetary and planning skills.
- Able to multitask and make timely and pro-active decisions.
- Sense of ownership and pride in your performance and its impact on a company’s success.
- Championing change, proactively challenging the status quo, and questioning things that don’t meet our core business shared values.
- Some knowledge of retail/ stores and the various marketing/ digital marketing communication channels desired.
- Critical thinker with great problem-solving skills.
- Good email and TEAMS etiquette with a professional level conduct.
- Being keen to step up and volunteer for new responsibilities.
- A team player, not afraid to think outside the box and drive the brand forward
Your Skills
:• Experience within brand and planning is desired.
- Some experience of leading a team/ person
.• Ability to keep an eye on the market and be reactive.
- Flexible in times of change and able to adapt easily to new ways of working and processes.
- Expertise in managing multiple stakeholders (internal and external), ability to work well with a wide range of people
.• Ability to network across functions to achieve better results and maintain strong working relationships. Utilising your external relations where possible.
- Showing an appetite for learning and deepening professional and personal skills, seeking regular feedback, and expanding self-awareness.
- Ability to digest and act from insight and analysis
.• Show great understanding of the retail market and our competitors.
- Excellent communication skills to provide clear, simple, and succinct messages that engage others.
- Understanding of customer behaviour and concerns and how to engage people across the business.
- Organised with good budgetary and planning skills.
- Able to multitask and make timely and pro-active decisions
.• Sense of ownership and pride in your performance and its impact on a company’s success.
- Championing change, proactively challenging the status quo, and questioning things that don’t meet our core business shared values.
- Some knowledge of retail/ stores and the various marketing/ digital marketing communication channels desired.
- Critical thinker with great problem-solving skills.
- Good email and TEAMS etiquette with a professional level conduct.
- Being keen to step up and volunteer for new responsibilities
.• A team player, not afraid to think outside the box and drive the brand forward
Dunelm
www.dunelmcareers.com
Leicester, United Kingdom
Nick Wilkinson
$2 to $5 billion (USD)
10000+ Employees
Company - Public
Home Furniture & Housewares Stores
1979
