Paid Social Manager Glasgow, Scotland
Job description
Paid Social Manager
At itison we match our 1.7m households to the best local businesses, create our own world class events, run some of our home city’s best venues, and donate experiences to those who need them the most through our own charity.
We believe our business should be a force for good and a great place for a career, but above all we believe work should be fun and that the experience starts with us.
We’re looking for an ambitious and driven Paid Social Manager to join our fast-paced Marketing team, working across itison, our major events events portfolio and five of Glasgow’s best loved venues.
We’re looking for someone who is commercially driven and has a passion for data, analytics and problem solving to lead our paid social strategy & campaigns.
This role is based full time from our Glasgow HQ.
What you'll be doing
You will work as part of the marketing team, but day-to-day in a squad of two with additional support from the marketing assistant.
You will have overall responsibility for running campaigns and managing budgets.
- Developing & implementing highly targeted paid social campaigns and digital marketing strategies on multiple social platforms to drive traffic, conversions & revenue
- Developing robust ad campaign plans and strategies including defining the A/B testing process across creative, messaging and optimisation tactics for both prospecting and remarketing
- Analysing and reporting on key performance metrics to deliver actionable insights, using tools like Google Analytics, Looker Studio, Meta Business Suite and Business Manager.
- Managing campaign budgets with KPIs on customer (we call them members) and client (we call them hosts) acquisition as well as converting sales across our deals and events.
- Collaborating with creative teams to develop engaging and effective digital marketing assets
- Continuously innovating, iterating and improving campaigns and strategies alongside the wider marketing team
- Staying up to date with the latest digital trends and technologies and identifying opportunities to incorporate new tactics into the marketing mix
Key skills/experience:
- At least 3 years’ experience in digital marketing in either an agency or in-house setting
- Proven experience of running paid social media campaigns across all social platforms including Facebook, Instagram, TikTok & LinkedIn
- Commercially-aware with experience in managing budgets and delivering to challenging KPIs to make a demonstrable difference to growth
- Strategic thinker who can define and quickly execute intelligent tests that deliver actionable results
- Analytical and good with detail, but able to see the big picture and deliver strategies that make a significant difference
- Advance excel skills - able to analyse big sets of data and know the right questions to find the biggest opportunities (experience in SQL would be a bonus)
- Experience with Google Analytics, ideally GA4
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
- Experience of managing external agencies
- Enthusiastic, energetic and thrive in a fast-paced, entrepreneurial environment
- Creative and able to bring innovative ideas to everything you’re involved in
- Enjoy taking a test and learn approach and love agile ways of working and like to use data to tell a story about performance and understand how our customers engage with us
It would be beneficial, but not essential, to have experience of search engine optimisation and PPC.
A minimum of three years’ experience in digital marketing either in-house or agency is required for this role.
Benefits
- Salary - up to £45k depending on experience
- Private Health Care
- Employee Assistance Programme
- Contributory pension scheme
- itison discount and discount at all itison owned venues
- Enhanced maternity/paternity
- Learning grant
- Lunchtime yoga and Pilates classes
- Holiday-buy scheme
- Birthday day off
- Paid company socials
- Free tickets to all our major events (Drive-In Movies, GlasGLOW and more to come)
- Charity day – paid day to volunteer for a charity of your choice
- Fantastic work environment and unending fruit bowl, cereal bar, and full bar set up in the office for Friday Prosecco (or healthy drink if preferred)
No recruiters or agencies, please
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