Job description
Job Title: Outreach & Digital PR Specialist
Reports to: Head of Marketing
Salary: up to £35,000 per annum
Hours: 40 hours per week Monday to Friday
Location: Bournemouth - Office Based or Remote Worker
A rare opportunity to work for a well-established leading financial services company with heaps of potential. Last year, Protect Line secured over £12 billion of life insurance cover for tens of thousands of UK families, despite our Marketing team being relatively small.
We are on the hunt for an experienced and skilful SEO link builder. We’re building up a bank of content and need someone with the skills to earn quality links to help increase our domain authority and get our content ranking faster.
Our performance marketing team generates thousands of quality leads each week, mostly through pay-per-click advertising and social media. It’s now time that we upgrade our online proposition, offering useful and informative content and use this to win over those families that are sitting on the fence and not sure who to trust.
The ideal candidate will be comfortable researching link building opportunities using tools such as Ahrefs, reaching out to webmasters to negotiate new links, explore mutually beneficial content partnerships, and use innovative techniques to earn Tier 1 links such as proactive PR.
We are a small but effective Marketing team, which means everyone’s voice is heard and we all work on building the strategy together. We are absolutely not starting from zero; we have a great website which is on track to bring in six-figures of revenue from organic traffic in 2023, in-house devs ensuring our loading speeds are always rated 98%+, full-time writers to produce fresh and relevant content, and multiple designers to keep users engaged! We have all the tools we need, except one, you!
What will you be doing?
- Work with our content writer to formulate hub and spoke content plans and identify niche opportunities
- Reach out and negotiate with webmasters
- Proactive ability to find dated and broken links along with virgin opportunities (including guest posting)
- Source links using proactive PR methods, Award entries and responding to HARO requests.
- Assist the Head of Marketing in identifying internal linking opportunities and work with our PPC team to identify high performing keywords
Key Requirements:
- The successful candidate should have strong of experience in link building outreach ideally using traditional and innovate, modern methods
- Ability to work collaboratively in a small team
- Exceptional written ability and attention to detail
- A self-starter who can prioritise their workload and structure their time effectively and independently.
- Strong understanding of SEO best practices, tools and ability to work
- A creative thinker that can produce and execute innovative ideas.
Up for the challenge? Great! Hit the apply button or call us on 01202 977988 today!
What are we offering?
- Basic salary up to £35,000 per annum dependant on experience
- Remote and Hybrid working available
- Award Winning Training Programme - we will help you learn our product, business and industry
- No weekend working. We also shut over Christmas and on Bank Holidays!
- We reward length of service – been with us a year? Have your birthday off on us. Been with us 2 years? Have 2 extra days holiday. Been with us 3 years? Have 3 extra days!
- Additional paid days off to celebrate key life events such as getting married and buying a house
- Life Moments- paid time off to take without notice when the unexpected in life happens. Appointments, car trouble, family emergency… whatever the reason we want to support you
- Paid company events- come and join in the fun at our annual Summer and Christmas parties
- Pension, death in service, eye care, discounts, refer a friend scheme and more…
Protect Line is one of those amazing places where anyone from anywhere with any background or experience is free to come and do their very best work. Equality, diversity and inclusion are values that underpin our success; come and see for yourself
Whilst we would love to be able to respond to every application we receive, it isn’t always possible due to the high volume we receive each day. If you have not heard from us within 7 working days, please assume that your application has not been successful.
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