
National Account Manager - E-Commerce (FTC) Woking, England
Job description
Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland.
Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide.
We're recruiting for an exciting National Account Manager - E-Commerce opportunity in our Off Trade Major Mults team, on a 9 month Fixed Term Contract.
In this role, the National Account Manager - E-Commerce will proactively lead, support and drive .com revenue delivery with our key Off Trade customers. You will become an expert of the customer’s .com business in order to identify growth opportunities both for AUK and the customer.
It is essential that the right person has the ability to build strong relationships both internally and externally in order to get the job done. Communication, flexibility and adaptability are essential in the complex world of the off trade UK beer market.
A key position within the off trade Major Mults team, you will be responsible for all elements of the .com customer plans with multiple customers. You will have complete ownership of your own budget and commercial KPIs that build up into key accounts JBPs. You will work closely with our E-commerce & Digital Shopper Marketing Controller, to implement the AUK E-comm strategy and develop and implement the commercial KPIs with our key customer JBPs.
Key accountabilities
The National Account Manager - E-commerce is responsible for the following key outputs and accountabilities,
- Execute E-Commerce strategy laid out by E-comm controller across all key off trade customers.
- Working with Commercial Leads to build and deliver customer E-Comm plans that are aligned to overarching customer JBPs and deliver against E-Comm KPIs.
- Fully responsible for E-Comm customer budgets and to ensure AUK optimise its GM return for all E Commerce TI.
- Lead & drive E-comm commercial KPIs internally & externally by driving revenue & stealing share across the off trade.
- Responsible for building and nurturing strategic retailer partnerships and by leveraging insight and capability to identify and develop new eCommerce opportunities with UK Grocery retailers.
- Ownership and deep understanding of ecommerce business insights, shopper and category trends to identify business opportunities: Hands on approach on data and analysis to enable strategic decisions & create plans for growth.
- Lead online category management with retailers across AUK portfolio: Leveraging in depth understanding of shopper and categories to recommend tangible ideas to grow the business with UK retailers.
- Create and deliver thought leadership with retailers: Inspiring with best-in-class insights, ideas and channel understanding, create partnerships proactively leading test and learn ideas to help UK retailers drive category growth.
- E Commerce capability building: Key contributor to raising the bar of e commerce IQ and capability across the full UK organisation.
Experience required
- An understanding of the Business Model of premium brands. Considerable knowledge of the UK beer market.
- Experience in presenting, persuading, negotiating with a broad range of audiences.
- Budget management and control.
- Demonstrated structured selling and negotiation skills.
- We are looking for a business-minded doer with knowledge of the e-Retail landscape who puts the consumer experience at the heart of activities and decisions.
- UK E-commerce Sales experience – either working within a .co.uk retailer or FMCG ecommerce team.
- Innovative and entrepreneurial focus. Focused and decisive with the ability to take risks where needed. The candidate must feel comfortable in making creative connections, experimenting continuously, and pushing boundaries to drive change.
- Excellent interpersonal & collaboration skills. The individual needs to have the ability to navigate a complex organisation, influence multiple stakeholders and build strong relationships internally/externally to drive action.
- Understanding of the e-commerce business. Preferable to have some years of experience in Ecommerce [CPG or retail an advantage]. Specifically experienced in leading an overall strategy through to execution, translating shopper understanding into online fundamentals and with a solid understanding of UK online retail.
- Strong Analytical Capabilities. Ability to analyse data and uncover insights to enable the right business.
- Experience in presenting, persuading, negotiating with a broad range of audiences.
- Budget management and control.
- Demonstrated structured selling and negotiation skills.
Key attributes of the successful person
- Highly self-motivated and ambitious
- Articulate and numerate
- Responsible and trustworthy
- Enterprise wide, aligned team player
- Analytical, focussed thinker Resilient with courage and conviction to stand by decisions that you believe in
- Question the norm & positively challenge the way we/customers operate
- Solution based thinker with strong commercial acumen.
- Ability to think ‘outside the box’, to identify opportunity and move to deliver action through the team.
- Have high energy and flexibility, fantastic communication skills and huge amounts of drive
- Comfortable with high volume workload, be able to manage multiple priorities with excellent organisational skills and not be afraid to roll up your sleeves
On offer is a competitive basic salary plus generous benefits package inclusive of,
- Car allowance
- Beer allowance per annum
- Annual bonus
- Pension
- 25 days’ holiday per annum
Asahi Inclusion
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
