media specialist Sarasota, FL
Job description
Social Media Team Member
Needed Skills
- Experience with META Ads/Business Manager
- Branding
- Targeted Advertising
Full Time for experienced candidate
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically implementing all aspects of our proprietary social media marketing strategy. Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Build and execute Facebook and Instagram advertising through the Meta Business manager and Ads Manager.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments and social media managers to manage reputation, identify key players and coordinate actions
Skills
- Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English
- Vast knowledge of the Meta Business Suite and the Meta Ads Manager
- Working experience in the GSuite and Gmail.
- Experience with the Adobe Creative Cloud, specifically Photoshop and Illustrator
- BS in Communications, Marketing, Business, New Media or Public Relations or equivalent work experience
Job Type: Full-time
Pay: $18.00 - $20.00 per hour
Benefits:
- Flexible schedule
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Sarasota, FL 34234: Reliably commute or planning to relocate before starting work (Required)
Education:
- High school or equivalent (Required)
Experience:
- Facebook Advertising: 2 years (Required)
- Event marketing: 2 years (Required)
- Marketing: 2 years (Preferred)
Work Location: In person
