Job description
Media Planner And Buyer skills
- Campaign Performance
- Media Planning
- Target Audience
- Out-of-Home
- Media Research
- Media Buying
- Media Sales
- Nielsen
- Strata
- ROI
Media Planner And Buyer requirements
- Bachelor's degree in media planning/buying, marketing, or related field
- Minimum of five years' experience in media planning/buying in an ad agency, preferably in an Asian American/Asian Ad agency
- Proficient in media planning/buying software and has great presentation skills
- Demonstrated success in developing, managing and executing media campaigns
- Strong knowledge of a range of online media platforms and offline media such as print, TV and radio as well as media industry trends and best practices
- Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
- Excellent interpersonal and communication skills, including the ability to network
- Good analytical and organizational skills
- Effective at working under pressure and meeting tight deadlines
Duties and Responsibilities
- Ensuring that advertising messages align with client or company objectives
- Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders
- Researching the current media landscape and keeping up to date with the latest media trends
- Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media
- Building and maintaining relationships with clients, advertising platforms and media influencers
Job Type: Full-time
Pay: $59,482.00 - $66,599.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
Schedule:
- 8 hour shift
Experience:
- Asian American advertising: 5 years (Required)
- Digital marketing: 5 years (Preferred)
Language:
- Chinese, Vietnamese or Korean (Required)
Work Location: Remote