media coordinator Isle of Palms, SC
Job description
Summary
Position Overview:
Wild Dunes Resort is seeking a Social Media Coordinator responsible for planning and executing social media strategies to boost brand awareness and drive engagement. This role requires a passion for social media and guest experience. The ideal candidate will appreciate how social media impacts the overall travel experience and should be flexible, agile, and able to work collaboratively with the entire team to ensure that the brand’s communication objectives and strategies are met.
Education:
Bachelor's degree in Communications or Media Management, or a related business field with a minimum of one year of demonstrated work experience with social media success.
Responsibilities
- Develop and plan social media content aligned with Marketing editorial calendar, for use on various platforms, including but not limited to Facebook, Instagram, LinkedIn, YouTube, and Pinterest.
- Manage social media accounts by drafting copy, curating images/video, scheduling, monitoring, and tracking traffic.
- Monitor social media platforms and provide weekly performance updates and monthly/quarterly reports, tracking success and identifying growth areas.
- Provide regular reporting for content performance and develop strategies for content to ensure continued engagement and growth across all social channels.
- Create engaging and data-driven content, including photography, short-form video, live streams, and graphics that align with the brand voice on Instagram, Facebook, LinkedIn, YouTube, and Pinterest.
- Manage in-house paid social media budget and work with the Associate Marketing Director to establish an effective and informative strategy.
- Establish relationships with followers and partner business accounts. Listen to our audience and engage in conversation daily through our Facebook and Instagram-owned channels.
- Collaborative strategy with the onsite Marketing team and department leaders in key segment areas, including Food & Beverage, Golf, Spa, Recreation, and more.
- Execute multiple projects in a deadline-oriented and fast-paced environment.
- Attend property events, activities, etc., to capture content.
- Serve as the departmental expert to stay ahead of new and changing social media strategies, platform tools, and industry trends.
- Work in a collaborative environment and incorporate critiques and feedback.
- Work closely with the digital agency to optimize social media performance & digital marketing campaigns.
Qualifications
Experience & Skills
- Minimum 2-3 years of experience
- Excellent grammar and writing skills, and experience in social media writing/demonstrated knowledge of best practices per platform.
- Attention to detail & proofing skills are a must.
- Experience with content tools such as Canva, Adobe Suite, Social Cloud, Sprout Social, and/or Meta Ads is preferred.
- A solid grasp of the role that social and digital media plays in a brand’s communication mix and the ability to educate others about it effectively
- A solid understanding of online outreach and the ability to develop appropriate social engagement strategies.
- Proven ability to work effectively and independently and within a team.
- Highly creative with design experience. Ability to create an engaging, refined digital experience using a mix of mediums/formats.
- Exceptional organization & communication skills.
- Ability to execute multiple projects simultaneously & meet tight deadlines.
- Eagerness to learn & develop within the role.
- Knowledge of video and photography production.
- Experience with Bulk Email Platforms & Content Management Systems is a plus.
- Hospitality and/or general marketing experience is a plus.
Please provide examples of campaigns/accounts you have managed along with your application.
