media coordinator Greenville, SC
Michelin
Full Time
Greenville, SC
73313 - 47000 USD ANNUAL Today
Job description
B2B Paid Media Manager (Experienced Level Professional)
COLLABORATION
WORKFLOW
Michelin is hiring!
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THE OPPORTUNITY
The B2B Paid Media Manager will collaborate, create, and execute the B2B digital paid media campaigns supporting the engagement strategy and go to market plan across the B2B marketing organization.
In this role, you will have ownership of numerous digital advertising campaigns and be the true face of our B2B paid media programs. You will monitor the day-to-day progress of our multiple workstream digital marketing campaigns which can include paid search, paid social, programmatic, and marketing automation supporting the B2B go-to-market plan and be responsible for and handle the overall budget for paid media.
You will collaborate with key partners, and you will ensure campaign cohesion across all marketing channels in conjunction with team support target accounts, personalization plans, and tracking methods for success.
This job is located at our headquarters in Greenville, SC, conveniently located within driving distance to east coast beaches, the Blue Ridge Mountains and large cities like Atlanta and Charlotte. The mild climate, charming downtown, and impressive culinary scene are just a few of the perks of living here.
WHAT YOU'LL DO
CHANNEL EXPERTISE
- Act/serve as the paid media subject matter expert developing, implementing, managing, and improving paid media strategies and campaigns for our stakeholders.
- Conduct in-depth keyword research, build ad copy, group keywords, and develop the bidding strategy, to generate a comprehensive paid search strategy.
- Develop, implement, and actively run display advertising campaigns across LinkedIn, Meta, YouTube, and 6Sense.
- Supervise digital advertising budget and optimize campaign performance to ensure good health and find opportunities at scale.
- Assist digital team members with paid media lead management and email nurturing through marketing automation platforms.
- Work cross-functionally with the website team to provide recommendations for landing page optimizations to suit paid media lead generation efforts.
- Build and deliver relevant digital advertising analytics reporting to monitor and show progress to internal stakeholders
- Identify optimization opportunities though instituting test-and-learn paid media campaigns to drive efficient growth
- Support the B2B marketing engagement strategy by developing integrated digital advertising campaigns, with an account-based marketing (ABM) focus, aligned to the go-to-market campaign calendar.
COLLABORATION
- Demonstrate an ability and willingness to learn new skills independently and make valuable contributions to the team
- Apply persuasive communication skills, both verbal and written, to develop and maintain close relationships with internal teams and agency vendors.
- Assist creative team with ad creation through copywriting and strategic visual direction
- Be detail and solutions oriented, with a keen eye for consistency
- Be able to work effectively in a collaborative team environment, and independently as the need arises
- Strong organizational skills and ability to multi-task, prioritize and meet deadlines
WORKFLOW
- Paid Media Project Management - handle all aspects of digital advertising configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
- Digital Campaign Analysis - Define paid search and paid social important metrics, track, and measure results.
- Digital Campaign Optimization - troubleshoot, problem solve, and find creative solutions to optimize paid social and paid search campaigns
- Continued Learning - Stay on top of new and emerging paid media trends, technologies, and platform advancements
WHAT YOU'LL BRING
- Min. 3-5 years relevant work experience within digital marketing-paid advertising experience.
- 4-year degree in Business, Marketing, or equivalent field.
- Outstanding analytical and data-driven problem-solving skills.
- Experience with various paid media platforms including but not limited to: Google Adwords, Google Analytics, Google Tag Manager, Bing Ads, YouTube Ads Meta Ads, LinkedIn Ads, 6Sense or Programmatic advertising platforms
- Experience with Salesforce Marketing Cloud a plus
- Advanced Google Analytics, Paid Search, and/or Paid Social certifications are a plus.
MarTech Skills: Google Analytics, Display, Paid Social, Paid Search, Remarketing, Microsoft Excel, Emerging Trends, and Technologies#LI-HIRINGMICHELIN#LI-JO1
Inspire Motion for Life: Apply Today!
As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.
MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.
Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.
Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.
Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at .
This position is not available for immigration sponsorship.
Get in the driver’s seat and be on your way to a meaningful professional journey!
Michelin
https://jobs.michelinman.com/en
Greenville, SC
Florent Menegaux
$10+ billion (USD)
10000+ Employees
Company - Public
Machinery Manufacturing
1889
