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Job description

Are you ready to take on a dynamic role that combines media relations, campaign execution, and strategic innovation? We're looking for two Media and Campaigns Officers to join our passionate team at the NHS Business Services Authority (NHSBSA). In this pivotal role, you'll play a crucial part in shaping our communication efforts and promoting the NHSBSA's business strategy.

This includes building relationships with key media organisations and stakeholders to identify opportunities which will support the delivery of the NHSBSA’s business strategy. A key part of the role will be building a rapid response social media capability to deal quickly with disinformation and reclaim a fact-based public debate.

You’ll use a targeted approach to campaigns, including use of media relations, engagement, events, integrated marketing techniques and digital/social content-led communications.

We’re also passionate about your development and will encourage and support your growth and enhance your skills to empower you to reach your full potential!

There are two permanent posts available and one fixed term for 24 months.

What do we offer?

• 27 days leave (increasing with length of service) plus 8 bank holidays
• Flexible working (we are happy to discuss options such as compressed hours)
• Flexi time
• Hybrid working model
• Career development
• Active wellbeing and inclusion networks
• Excellent pension
• NHS Car lease scheme
• Access to a wide range of benefits and high street discounts!
• Collaborate with senior management teams in specific service areas to deliver expert media relations, campaigns, and communication strategies.
• Develop and maintain excellent working relationships with the Communications team at the Department of Health and Social Care and at other arm’s length bodies, journalists and senior managers at the NHSBSA.
• Establish a rapid response social media capability to counter disinformation and enhance fact-based public discourse.
• Prepare press releases, media responses and content for external publications, ensuring appropriate tone of voice and that the NHSBSA narrative and key messages are reflected.
• Prepare media and campaign monitoring reports, contributing to the overall performance dashboard for the Communications and Marketing team.
• Provide crisis communication management and ensure consistent messaging across internal and external channels.
• Develop, implement, and evaluate external communication campaigns using proven models (the Government Communication Service OASIS model) to drive demand and behaviour change.
• Utilise data and audience insights to inform your communication strategies.
• Create a cohesive communications forward plan and collaborate with colleagues across the wider Communications and Marketing Team

At the NHS Business Services Authority (NHSBSA) we deliver a range of essential national services to NHS organisations and contractors, patients and the public.

You may already be using some of our services. Do you have a prescription pre-payment certificate? Perhaps you found this vacancy through NHS Jobs? We’re behind these, and much more.

Being one of the UK’s Best Big Companies to work for, our values are to be Collaborative, Adventurous, Reliable and Energetic. We CARE about what we do and support each other in achieving our objectives.

Our people are the heart of our organisation. We strive to ensure they feel trusted, valued and empowered. We’re passionate about nurturing and developing people. When you join us, we want you to grow, and we offer many opportunities for you to do that.

We welcome applications from people of all backgrounds. With wellbeing and inclusion central to our ethos, our BAME, Disability and Neurodiversity, LGBTQ+, Armed Forces and Women’s networks help our colleagues to be their authentic selves at work.

At the NHSBSA we value and respect the diversity of our colleagues and are committed to being a flexible employer. We are proud to offer flexible working opportunities. Whether you’re interested in hybrid working, working from home, flexible hours or job sharing, apply today and we can discuss available options with you at the interview stage.

We are the NHS delivering for the NHS.

In this role, you are accountable for:
1. Developing and maintaining excellent working relationships with the Communications team at the Department of Health and Social Care and at other arm’s length bodies, journalists and senior managers at the NHSBSA.
2. Acting as a business partner to specific service areas, working collaboratively with senior management teams to understand their communications challenges and developing innovative solutions that benefit the business and the customer, helping to deliver the NHSBSA’s business strategy.
3. Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate.
4. Taking a proactive approach to media relations and working with Heads of Service to brief key journalists on NHSBSA initiatives as appropriate.
5. Writing press releases, media responses and content for external publications, ensuring appropriate tone of voice and that the NHSBSA narrative and key messages are reflected.
6. Collating and delivering media and campaign monitoring reports, which will form part of an overall performance dashboard for the Communications and Marketing team.
7. Dealing with highly complex and sensitive information where you will need to influence and persuade senior managers to take an appropriate communications approach.
8. Managing crisis communications for your service area and working across the organisation to ensure messages are reflected internally and externally as appropriate.
9. Developing, implementing and evaluating high quality, external communications campaigns using the Government Communication Service OASIS model to influence demand and behaviour change, particularly increasing awareness of our services and how to access them correctly.
10. Ensuring your communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work.
11. Working with colleagues in the wider Communications and Marketing team to develop a communications forward plan to map out activity.
12. Developing a good understanding of activity across the wider Communications and Marketing team to ensure work is complemented and not duplicated, and to identify joint opportunities for promotion.
13. Building strong and positive relationships with senior colleagues and networks across the NHSBSA and acting as the communications link between your service area and other government departments, professional bodies and key journalists.