Discovery is at the centre of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores. We are part of the TJX Family which includes TK Maxx, and Homesense in Europe and the UK and across the rest of the world you will find us as TJ Maxx, Marshalls, HomeGoods, Sierra and Winners.With variety comes plenty of surprises—our environment is ever-changing, and that’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Are you ready to Discover Different?

Job Summary

• Reporting to the Customer Engagement Manager this is an important role responsible for executing and analysing all email campaigns across TJX UK
• Responsible for ensuring email campaigns are delivered effectively, to plan and are engaging for local market
• Support growth of the channel by project managing new customer facing and process improvement initiatives
• Responsible for developing customer segmentation and targeting based upon a defined contact strategy
• Work with the country marketing teams to support an omnichannel customer journey
• Responsible for developing weekly email reports and monitoring actions against these
Collaborate cross functionally to ensure campaign alignment, for example with the online conversion, creative, loyalty, CR, social and PR teams to ensure campaign alignment

The Role

The Email Marketing Officer is responsible for executing the customer email strategy for the UK market. This includes scheduling and deploying all customer email communications.

Under the guidance of the Customer Engagement Manager, the role holder will also be responsible for developing and executing a structured email test and learn plan. This role will be responsible for interpreting test data and results in order to develop business recommendations and present these to wider stakeholders.

This role requires a good understanding of how to use technology and data to improve the effectiveness of email campaigns or an eagerness to learn as well as a passion for CRM.

The role holder will also be responsible for developing weekly reports on email performance, identifying customer behaviour trends, and communicating these effectively to the team and to the wider Brand and Marketing function.

An important aspect of this role is working collaboratively with the other functions across the business.

Objectives

Key Responsibilities

• Planning the email schedule collaboratively with the relevant teams, considering cross functional inputs, previous results, and business priorities
• Managing emails for UK within in the email service provider, selecting segments and scheduling sends
• Supporting the Customer Engagement Manager and Senior Email Specialist in implementing customer lifecycle campaigns, email automations and trigger emails and continually optimising these
• Developing creative briefs and managing timelines to ensure deadlines are met
• Delivering an omnichannel customer experience throughout all communications
• Developing weekly performance reports to track the effectiveness of email campaigns and communicating these to the business
• Developing a structured test and learn plan for emails, measuring performance of these tests and developing recommendations
• Ensuring final quality control of emails by reviewing and completing testing activities on all emails prior to sending
• Working with the email service provider to troubleshoot and fix any technical issues
• Support the wider business in utilising customer data for broader campaign objectives
• Monitoring of customer database and collaborative management of this with Customer Analytics team including data hygiene, profiling, and segmentation
• Running customer facing and process improvement projects to budgets and timelines

Key Skills, Knowledge & Experience

• Experience working as part of a marketing team or in the retail industry
• Can demonstrate knowledge and understanding of CRM approaches and email strategy
• Proven track record of building relationships cross functionally / cross teams to deliver results
• Strong attention to detail and a can do attitude is key
• Excellent analytical skills
• Experience developing creative briefs and working with creative teams to deliver campaigns
• Experience using Google Analytics and IBM Marketing cloud preferred
• Good time management skills with experience of delivering campaigns to short timescales
• Strong team player
• Eagerness to learn and stay up to date with leading omnichannel and CRM innovation
• Results and data driven approach in day to day work

Core Behaviours

Acts with integrity

• Always does what is best for the company
• Is widely respected and trusted
• Addresses difficult issues
• Admits and learns from own mistakes
• Responds to issues in a timely manner. Escalates appropriately

Leads with Vision

• Supports company change initiatives. Enthuses others about future possibilities
• Can see and describe the big picture and translate this into tangible goals
• Leads courageously
• Influences others
• Ensures that the vision is shared and engages everyone
• Initiates change
• A visible and credible player
• Stands firm when necessary. Manages conflict

Delivers Results

• Looks for new ideas, opportunities and innovations to grow the business.
• Displays a sense of urgency. Mobilises people to take action
• Resilient. Is energised by tough challenges
• Focuses on important information without getting bogged down in the detail.
• Seizes opportunities
• Drives continuous improvement changes

Knows the Business

• Understands own role and its impact on others
• Analyses available data to maximise resources
• Understands customer needs. Focuses team on delivering these needs to the required standards
• Upholds the company culture

Listens and Communicates

• Is comfortable discussing difficult issues. Skilled at asking probing questions
• Adapts communication style to the needs of the different audiences
• Solicits others’ input into plans and decisions
• Seeks and welcomes feedback on own performance

Builds effective teams

• Partners effectively with other areas of the business
• Sets clear goals and expectations around performance
• Builds a sense of shared ownership and responsibility within a team and across functions

Come and Discover Different at TJX. From opportunity and teamwork to growth, we think you’ll find that it’s so much more than a job. When you’re a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding the greatest deals and fantastic style. Best of all? They have a lot of fun doing it.

We care about our culture, but we also prioritise the important things like competitive salaries, solid benefits and plenty of room to grow in your role. It’s our way of empowering you to make your career here.

We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief and/or sexual orientation.