Marketing Officer London, England
Job description
Opportunity ID
287
The Marketing and Audiences team work to ensure IWM’s brand story is interpreted by current and new audiences in a clear, relevant and compelling way. Working with an audience focused and data-led approach, the marketing team are responsible for delivering IWM's Audience Growth Strategy. They understand who our customers are, what motivates them to interact with us and how to drive retention and loyalty.
Marketing and Audiences have responsibility across all five branches of the museum (IWM London, IWM North, IWM Duxford, HMS Belfast and Churchill War Rooms). They are well connected and proactive, working collaboratively within the museum to ensure we tell a consistent story. They play a leading role in the engagement of all business-to-consumer (B2C) audiences and an advisory role to all other groups.
Their main responsibilities are:
- Brand development and understanding: Marketing and Audiences are responsible for developing IWM’s brand, taking a leading role in ensuring everyone at IWM understands this and is inspired by it.
- Audience insight and growth: Marketing and Audiences are tasked with developing a deeper understanding of who our audiences are. Delivering the objectives and targets outlined in the Audience Growth Strategy, they understand the changing dynamics of our industry and the wider environments in which we operate and can interpret these changing dynamics into actionable intelligence for IWM.
- Strategic marketing: The team are responsible for planning and executing innovative and effective marketing campaigns which hit the agreed KPIs and fulfil the strategic aims of the organisation.
In this role, you will have a key role to play in achieving the marketing team’s audience growth and retention targets.
With some experience of having worked in a marketing team and a solid understanding of the marketing mix and audience segmentation, you will work to support the meeting of visitor and commercial targets for all five branches, including our family programming, temporary exhibition programming and permanent galleries/displays at IWM London and IWM North, as well leading on the campaigns for our mid-level commercial products and experiences. Working closely with the wider marketing team, you will ensure a joined-up approach to all activities, customer journeys and targeting.
For a full list of duties and the person specification (which your application will be marked against) please view the Job Description
July 9th 2023, 9:00 AM
Interviews for this post are planned for the week commencing 17th July 2023
The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time. All such benefits apply during the course of your employment only.
- Our generous full-time equivalent annual leave allowance is 25 days per annum plus public holidays rising to 30 days after 5 years.
- Access to our Company Group Pension Plan with competitive Employer Contributions.
- Access to select a range of benefits to suit your personal circumstances and lifestyle via our benefits platform, IWM4me. IWM4me offers IWM staff a wide range of health, protection, and lifestyle benefits, many at corporate rates not available on the high street.
- Free sanitary products provided at all sites.
- 20% discount in all IWM’s on-site shops.
- A 25% discount in IWM’s cafes.
- Free entry to all IWM Air shows at IWM Duxford.
- Free entry to a large number of other museums & galleries and their exhibitions which we have reciprocal arrangements with.
- Enhanced maternity and paternity benefits dependent on length of service.
- Access to our in-house training programmes and development
- Access to an interest free season ticket loan scheme after three months service.
- Access to a Cycle 2 Work Scheme
- Access to our Employee Assistance Programme, and Career Development Advice.
- IWM staff also have access to The Charity for Civil Servants services and support.
- IWM staff are entitled to membership of the Benenden Healthcare Society (subject to their terms & conditions.
- Eligibility to join the Civil Service Sports Club, securing additional discounts and benefits.
- Access to social events run by groups with IWM.
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. This role is subject to:
A basic check, which shows unspent convictions and conditional cautions.
IWM is committed to a policy of Equal Opportunities.
We miss out when people feel IWM isn't for them, and are committed to removing and reducing barriers to make IWM open to everyone.
Our Access and Inclusion strategy has been developed to promote openness, equal opportunities to access, inclusivity and encourage diversity in everything that we do, from employment practices, the services we provide to our visitors to the facilities we make available to public.
At IWM we seek to address the need for greater diversity within our workforce as well as the wider museum and heritage sector. In all our practices we embrace diversity and promote equality of opportunity and we welcome applications from suitable candidates of all backgrounds.
