Marketing Manager In-Store [Fendi UK - London]

Marketing Manager In-Store [Fendi UK - London] London, England

Fendi
Full Time London, England 30000 - 36000 GBP ANNUAL Today
Job description

Position

MISSION STATEMENT

The Marketing Manager leads the promotion of a Clienteling culture and omnichannel mindset within the store. Support Store Director with the achievement of the Marketing, Clienteling & CRM target and KPIs across all categories.

MAIN ROLE & RESPONSIBILITIES

Clienteling
  • Support Department Manager with implementation and coordination of elevated clienteling activities
  • Support the Client Advisor to plan and execute their clienteling activities
  • Monitor and assess the results of the Clienteling activities
  • Promote clienteling and omnichannel mindset though best practices in store
  • Intensity in Clients outreach (including MY ACTIVITY)
  • Support the stores in developing in and out of boutique clienteling animations and events during the year in line with company guidelines, predefined targets of clients and business goals.
  • Contribute to a "top level" customer service, in all aspects, in order to meet effectively and in a timely manner any clientele requests
CRM
  • Nurture, develop and maintain an excellent clients’ network in local area;
  • Explore opportunities to engage and acquire new loyal high level customers;
  • Propose initiatives which enhance existing relations with store partners and prestigious clients, promote clients loyalty and clients recruitment;
  • Support in the organisation of your Fendi store events (eg. Fashion show, Fur trunk show, Pop-up, Pop-In etc.)
  • Ensure Customer data are collected and usable and master CIC cards procedures (including storage and digital archiving)
Business performance and Retail execution
  • Monitor the performance of the CRM and omnichannel KPIs, completion rate, data collection accuracy, produce in depth analysis;
  • Lead and oversea the usage of Heaven and omni tools and systems to ensure optimisation of CRM tools usage in timely manner,
  • Manage accuracy of database and data collection (ensure all relevant information are registered, merge duplicated profile, etc.)
  • Train and assist store team in understanding how to use tools efficiently,
  • Coaching and monitoring the boutique Client Advisor,
  • Guarantee a consistent delivery of the stores on main CRM & Clienteling KPIs
  • Guarantee CRM tools stock in store (i.e. CIC cards, CRM cards, catalogue..)
  • Collect best practices, ideas and issues and share them with Eu and local marketing team
  • Monitor the competitive landscape and trends and propose appropriate responses
You may also be required to carry out any other duties within your capacity, which the Company may reasonably require


Profile

  • Minimum 5 years’ experience in Fashion/Luxury retail industry in Trade Marketing
  • 2 years’ experience in a Managerial role
  • Bachelor’s or Master’s Degree or equivalent
  • Excellent knowledge of Microsoft pack office
  • Fluent in English, another language would be a plus
  • Manages his/ her image standards at a high level
  • Excellent communication skills
  • Customer orientated mindset
  • Entrepreneurial mind-set, self-starter and able to deal with ambiguity
  • Excellent interpersonal and ability to develop strong relationships with people
  • Able to demonstrate leadership, confidence, resilience and professionalism
  • Strong organisation skills and ability to multitask in a fast pace environment
  • Goal oriented approach and driven for results
  • Analytical mindset
  • Strong knowledge and/or interest for fashion/luxury industry

Marketing Manager In-Store [Fendi UK - London]
Fendi

www.fendi.com
Rome, Italy
Serge Brunschwig
Unknown / Non-Applicable
1001 to 5000 Employees
Subsidiary or Business Segment
Other Retail Shops
1925
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