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Some careers are more impactful than others.

If you’re looking for a career where you will be respected as an individual and valued for the contributions you make, join HSBC and discover how diversity drives our success. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Commercial Banking serves millions of businesses ranging from small, to large corporates, providing commercial customers with a full range of banking services including Global Trade and Receivables Finance, RMB solutions, multi-currency business accounts, payments and cash management, and wealth management and insurance, as well as a comprehensive range of financing solutions. With dedicated Relationship Managers and Product Specialists providing local support and advice in over 60 countries and territories, HSBC helps connect customers to opportunities.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

Role Purpose:

The UK Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank by delivering Fair outcomes for customers. The function focuses on understanding customers and the identification, development and execution of brand marketing strategies, campaigns and activities that support and strengthen the HSBC UK brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at market level. The UK Commercial Banking Social Media Marketing Manager is an important role within the Commercial Banking (CMB) Marketing team and is responsible for driving the strategic development and execution of CMB’s social media activity to build our brand and support our strategic and commerical priorities. The role is multi-faceted, including strategic and operational social media planning, content creation and social media communications delivery across organic channels and paid campaigns, understanding the market, competitor analysis and customer insight to enhance the customer experience across all CMB social media touchpoints, as well as ensuring alignment with marketing activities across other channels. The job holder will use research and market insight to help identify opportunities, formulate recommendations and take forward new initiatives that demonstrate forward thinking within the social media space and position HSBC as a leader in the marketplace. The CMB Marketing team works with multiple stakeholders and the job holder requires the ability to effectively interface and build strong working relationships to generate an in depth understanding of the marketplace, the business environment and objectives and how they can most effectively contribute to these. With accountability for managing marketing budget for area(s) of responsibility the job holder will effectively assess projected expenditure against targets, business objectives and delivery of return on investment against plan. Demonstrate a good understanding of key trends and areas of innovation which influence the way we interact and engage with our external customers and our internal stakeholders and audience. These should include digital marketing, new technology, Marketing Automation, Customer Relationship Management, Agile working practices, data and analytical tools and how this helps us to be more customer centric.

Your responsibilities will include:

• from briefing to delivery, both for standalone social media campaigns and as part of broader integrated marcomms campaigns
• Manage the CMB allocated campaign/s marketing budget efficiently, striving for maximum ROI, ensuring that all campaigns and BAU social activities are delivered within budget and deadlines
• Work with business stakeholders and Marketing colleagues to define the role for social media and create compelling agency briefs, with clear objectives and targets
• Ensure Marketing Insight & Effectiveness learning from campaign/activity PIRs is incorporated, where appropriate, into social media briefs and campaign/activity development
• Provide central liaison with segment and product teams to drive relevant social media activities which deliver targeted and creative direct marketing, and challenge where applicable
• Gain compliance, legal and brand sign-off for all direct social media activity
• Report against social media activities on a regular basis and provide actionable learnings and optimise accordingly

To be successful in this role you should meet the following requirements:

• Past working experience in a relevant role is essential, i.e. a social media role that demonstrates the development and delivery of impactful paid and organic social media communications campaigns that drive business success – including:
• an in-depth understanding of the major social media platforms, their capabilities and best practice
• the development of social media creative according to social media best practice
• the development of paid social media plans, including an understanding of targeting techniques, buying strategies, appropriate formats, and measurement KPIs
• the management and optimization of an organic social media content strategy and runway of activity
• the application of social media best practice across all social media creative and media activity
• the effective measurement of organic and paid social media activity performance – identifying and reporting on relevant KPIs and applying learnings to future activity
• Experience working in relevant market/context, i.e. Financial Services or market leading brand is desirable but not essential
• Understanding of B2B marketing is highly desirable
• Experience of managing £m budgets on an ongoing basis
• Capable team member and participant, able to solve problems individually or in groups and committed to personal development Commercial awareness and understanding of product profitability dynamics
• Ability to work within and adapt to an environment which experiences significant change
• Excellent project management skills are essential
• Strong organisational skills with good attention to detail, a passion for quality, and an ability to plan, to prioritise and to escalate where necessary
• Comfortable working under time and volume pressures
• Achieved targets and met expectations whilst supporting and encouraging others to do the same
• Both spoken and written communication skills with experience of adapting your style and approach to the audience and message to be delivered
• Contributed productively to team objectives, sometimes supporting and sometimes leading activities to achieve shared goals
• Planned projects and activities systematically in line with business priorities, using a variety of analysis and problem solving techniques

The base location for this role will be 8 Canada Square, London with hybrid working.

You’ll achieve more when you join HSBC.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours.

If in considering a role with HSBC, you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:
Email: [email protected]
Telephone: +44 2078328500

Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism. This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.