Marketing Manager East Kilbride, Scotland
Job description
Marketing Manager - Hybrid working
We are currently seeking an experienced Marketing Manager looking for their next challenge - Eureka Solutions successfully implement business systems to ensure our clients have the information they need in order to run their business more profitably. With over 18 awards distinguishing our technical expertise and outstanding customer service, our team have the perfect blend of knowledge and experience to provide our clients with an exceptional business system implementation.
Eureka Solutions was founded on two core principles – technical expertise and outstanding customer service. These two principles, to this day, remain at the heart of everything we do as a company and are what have allowed us to establish ourselves as a recognised provider of high quality ERP, CRM and BI systems. Eureka Solutions was founded with the intention of becoming both a leading supplier and developer of business systems, and have been able to do so by remaining true to these principles. It is important that any candidate applying has the same passion for technology and customer service as our team.As one of the UK’s leading business system implementation companies, Eureka Solutions is looking for an experience Marketing Manager to join our team. You would be based in East Kilbride in state-of-the-art office facilities 3 days per week and 2 days working from home, some travel may be involved.
Overall Goal of Role
To create and implement an overall marketing plan for Eureka Solutions that generate leads and raises the company’s profile within our target markets. Communicate this plan and ongoing activity status to the rest of the marketing team in a regular and structured fashion. Gain feedback and buy-in to ensure the best results from our resources and spend. Successful line management of the marketing team to achieve the company's marketing goals.
KPIs
- Number of Leads Generated
- Number of QSOs Generated
- Digital Analytics i.e., Number of Visitors on site
- Number of Marketing events/Activities per month
Responsibilities
- Development of marketing strategies and campaigns working with the directors
- Shared responsibility for the marketing budget with the directors
- Create and own a creative marketing communications plan for the target market(s) that
o Communicates value proposition
o Assists with lead generation
o Raises Eureka’s profile
- Develop the digital marketing strategy and execute this within the marketing team resources
o Search Engine Optimisation Strategy
o Paid Advertising Strategy (Adwords, LinkedIn, YouTube, etc)
o Social Media Strategy
- Organise and deliver activities to include online events, seminars, exhibitions, direct mail
- Overall responsibility for the written copy of all marketing material and website content
- Cost out the marketing plan and get buy-in for spend of each activity well in advance of execution
- Manage the relationship with the PR agency to increase awareness of Eureka Solutions
- Propose elements of the plan that should / could be outsourced
- Manage any external resources including initial proposals, costings and delivery
- Work with the marketing team to ensure that your activities are complimented by and compliment those of other team members
- Ensure that the marketing data is up-to-date, accurate and GDPR compliant
- Work as part of a team with the existing marketing and sales staff to ensure that best practice and key learnings from Eureka’s past marketing activities are used to
o Inform the overall plan
o Shape how individual activities are approached and implemented
- Perform staff reviews of staff reporting to the role
- Managing the holiday requests of staff reporting to the role
- Attend and present at monthly team leader meetings
Please apply by sending your CV and cover notes explaining why you think you would be suited to this role.
Job Type: Full-time
Salary: Up to £55,000.00 per year
Benefits:
- Free parking
- On-site parking
- Private medical insurance
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- East Kilbride: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 2 years (required)
- People Management: 5 years (required)
Work Location: In person
Application deadline: 21/04/2023
