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Marketing Manager

Centre People Appointments Ltd.

Full Time 10.56 - 12.04 GBP Today

Job description

LM44446

MAIN RESPONSIBILITIES:

Responsible for launching Football titles in collaboration with football club partners across the region
Researching and gathering market insights across the football and gaming industries in Europe
Creation of 360 integrated marketing strategy and campaigns for the Europe territory in close collaboration with the company
Drive, manage and motivate the core European team consisting of: Club Partnerships, Communications and Esports set clear objectives and co-ordinating activities within their fields
Lead the European management of agencies for implementation of the Football marketing, comms and activation strategy.
Use research findings to ensure up to the minute understanding of consumer behaviour and wants, sharing this information where relevant with applicable stake holders.
On-going ROI analysis, rights activation tracking and post-mortem of Football activity and sharing of information with relevant teams to improve future planning
Internal planning and briefing of creative assets. Including managing creative agencies on Football brand strategy and creative executions
In conjunction with Communications and Partnerships departments, create activation plans, events and trips.
Support the activation of European esports and other marketing mix elements related to Football
Project manage collaboration opportunities with other brands and products related to football club partners or within European football industry
Coordinate Football marketing activations across EMENA territories and proactively seek new opportunities across the region
Management of internal marketing communications and information sharing across the company
Ensure Football brand consistency across all creative assets and digital platforms
Complete internal and external compliance for all relevant European protocols ie. GDPR and internal brand approval processes

IDEAL CANDIDATE:

Experience in brand building, sports marketing, lifecycle management, and communications ideally in the football and/or entertainment industry
Must have excellent understanding of digital media and the importance of customer insight
Able to look for new opportunities and build local initiatives into global plans
Experience in creating, planning and executing marketing strategies across football or other sports industries
Ideally have international experience either regionally or globally however not essential
Commercially focused to ensure return on investment
Strong B2B focus and experience working with football clubs in Europe
Able to communicate openly and effectively with management, European territories, and Japanese HQ
Flexibility to work with a variety of cultures and beliefs
Pro-active and initiative, flexibility in approach, and willing to listen to other’s point of view
Positive and pragmatic
Accountable and able to take responsibility
Ability to drive their vision for the brand plan and be passionate about their brands