Marketing Manager Manchester, England
Job description
Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
The founders’ vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.
The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.
What’s the Job?
You will help create and implement each season’s mainline marketing plan and contribute to the creation and deployment of multi-channel marketing campaigns .
What will I do?
- Contribute towards brainstorming of campaign and content ideas with the wider team.
- Contribute to the creation and deployment of multi-channel marketing campaigns that excite customers and drive brand awareness – from briefing in to executing roll out.
- Working in collaboration with various teams (such as social, creative, ecommerce and merchandising) to deliver marketing campaigns.
- Recognise consumer trends and generate ideas for the commercial calendar, for example, Black Friday, sport fixtures, Christmas etc.
- Help create and implement each season’s mainline marketing plan.
- Manage and coach direct reports (marketing exec and senior content exec) ensuring to carry out regular 1-2-1’s and encourage personal development.
What skills and qualities will I need?
Key skills:
- An experienced marketing professional with 3+ years' marketing experience.
- Confident in the areas of PR, SEO and content marketing.
- Confident liaising with external agencies.
- Have previous experience directly managing and developing junior staff.
- Commercially savvy and performance motivated.
- Capable of engaging, challenging and influencing stakeholders.
Personal qualities:
- An enthusiastic self-starter, an excellent communicator, and a creative thinker.
- Organised and able to work to deadlines.
- Analytical abilities to be able to really evaluate a campaign and report on its performance.
What We Offer
- Competitive salary
- 25 days annual leave (plus bank holidays)
- Modern city centre offices in Manchester
- An opportunity to work with global sporting partners
- Office breakout space with pool tables, dart board and TV’s
- A chance to build a career with a fast paced, high growth brand
