Marketing Executive, Franchise London, England
Job description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role…
The WBUK Marketing department constantly strives to create and maintain a best-in-class marketing function with an emphasis on lifetime value of WB content.
A core area of focus for WBUK is the development and growth of our franchise strategy, primarily built around DC, which is wholly owned by WB; The Wizarding World, founded on our partnership with J.K Rowling, our library of classic animation including Looney Tunes, Scooby-Doo and Tom & Jerry and the HBO phenomenon Game of Thrones.
This role sits in the WBUK Marketing department and is focussed on driving the overall WBUK P&L and the lifetime value of content and producs across Film, TV, Games, and Consumer Products.
The Marketing Executive will support Senior Franchise Manager, responsible for delivery and implementation of UK specific strategic franchise objectives for DC, Animation and TV franchises.
In particular, the Executive will support between the WBUK Consumer Products division and the UK Franchise team to ensure activation and implementation at retail of key initiatives.
Your Role Accountabilities…
Support the Senior Franchise Manager in delivering franchise strategies in line with agreed objectives.
Lead on the DC social channel day to day agency management, asset sourcing, campaign delivery and approvals.
Support the delivery of the UK digital strategy for DC and Family Entertainment, working closely with the UK Digital Team to drive 1p data.
Support cross-divisional collaboration, joining the dots across all relevant business units and departments in the UK.
Cultivate close working relationships with all relevant UK divisional colleagues including Theatrical New Release, Consumer Products, TV and Home Entertainment & Games
Provide specific support to the Consumer Products team on these franchises, reflecting the role that Consumer Products play in an ‘always on’ franchise strategy.
Support the CP Product and Category Managers, particularly around pitching to retailers and positioning the franchises externally.
Work closely with all other relevant Divisions to optimise the franchise at retail, liaising with Customer Marketing to ensure retail plans are aligned with marketing activity across individual franchise / brand campaigns and priorities.
Be the keeper of the Franchise calendars, identifying opportunities to encourage fan engagement outside tentpole moments.
Look for opportunities to express your entrepreneurial spirit! Investigate events, or experiential activities that could have the potential to generate revenue.
Work as the liaison for brand approvals for licensee advertising
Qualifications & Experience…
Entertainment experience ideally brand / franchise marketing
Social and 1p data marketing experience preferred
A strategic head as well as an organized mind, able to handle a fast paced environment
Curiosity, and a desire to try new things
Demonstrate commercial and financial acumen
Excellent communication and relationship building skills
Influential, with the ability to encourage collaboration and to take people with you
A track record of using social media as a critical part of campaigns, with an understanding of tracking effectiveness in this area
Knowledge of the UK retail landscape
Unflappable!
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].
