Marketing Executive Edinburgh, Scotland
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Location
About the job
Job summary
Job description
- Deliver tactical marketing campaigns and promotional activity working across the full range of marketing media to support the objectives of the organisation.
- Develop tailored social and e-newsletter content to support the Visitor Marketing Manager with the implementation of campaigns, designed to increase visitor numbers and income related to sites and events.
- Work with partners, such as Destination Management Organisations, across the country on any marketing initiatives delivering mutual benefits.
- To work and network with partners such as Event Scotland, Visit Scotland, and other tourism operators to the benefit of HES.
- To handle day-to-day liaison with our external marketing agencies, including creative and media, who support our campaigns. This includes developing reports on campaigns and informing relevant teams on outcomes, insights, and key learnings.
- Working with design and print agencies to develop collateral for new visitor products with the engagement of key stakeholders.
- Create and deliver innovative digital content across our visitor-facing social media channels, including our Edinburgh Castle and Stirling Castle channels.
- Development of the HS app- this includes updating site listings as well as working with the developer to enhance the visitor experience.
- Advise teams across the organisation on where marketing can support and advise appropriate marketing media to deliver on objectives.
- Provide marketing support on a regional basis to our sites and colleagues.
- Work with the full marketing team to promote further commercial activity and products that drive income.
Person specification
Essential requirements:
- Proven marketing experience
- Experience in developing and implementing marketing campaigns and the production of marketing materials
- Experience of managing contracted agencies to deliver targeted campaigns
- Experience of working with e-CRM systems
- Experience of working with social media channels
- Experience of working on multimedia campaigns, including both online and offline media
- Demonstrated experience of working with multiple teams and prioritising projects and requests simultaneously
- Flexible approach to working
Desirable requirements:
- Access to independent means of transport
Benefits
We welcome applications from all nationalities, assuming that they have the right to work in the UK: applying for a job with us could open the door to a unique work environment. It will give you job satisfaction and excellent development opportunities, plus a competitive salary, 25 days paid holidays (rising to 30 days after 3 years’ service) and 11.5 public holidays a year – pro rata for part time staff.
In addition we offer a great benefits package to our employees which includes:
- flexible working hours (where appropriate)
- special leave
- maternity/paternity leave
- adoption leave
- reimbursement for relevant professional subscriptions
- support for further education and personal development
- study leave for work related courses
- access to a learning resource centre
Health and welfare
We offer you access to:
- our Employee Assistance Programme – for confidential advice and counselling
- an occupational sick pay scheme
- discounts at some local authority leisure facilities
- access to a free Headspace membership
- interest free loans for bicycles and annual travel passes (see ‘season ticket’ below)
- reasonable adjustments when needed, as part of our Equalities policy
Staff discounts
You will receive:
- free entry to all of our properties (with up to three guests)
- free entry to English Heritage, Manx and Cadw properties
- 20% off purchases in our retail outlets
Season tickets
You can receive an advance to help with the cost of buying an annual season ticket for travel between home and work. The advance is then repaid from your salary over the life of the season ticket. Available to all permanent and fixed-term staff.
Things you need to know
Selection process details
Guidance on completing the application can be found in the ‘Guidance notes for applicants’ document, also available at the above website, which we recommend that you read, in conjunction with this Job Description.
Your application must arrive by the advertised closing date. Please note that when applying online, we will only be able to see your application once you fully submit it.
If you are unable to complete an online application form, please email [email protected], quoting the job title and recruitment reference, and we will arrange for an application form to be sent to you.
Please note that, as we operate an electronic recruitment system, we will contact you via the email address that you provide in your application to inform you of the outcome of your application.
We welcome all applicants from under-represented groups within HES. We know from our equality monitoring that we need to increase our diversity in terms of ethnicity and disability. We also want to address occupational areas where the ratio is disproportionately in favour of women or men. We ask all applicants to complete the Equality Monitoring section of the recruitment paperwork to help us pursue a diverse and inclusive workforce. In support of our Gaelic language plan we welcome applications from Gaelic speakers.
Feedback will only be provided if you attend an interview or assessment.
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Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the Republic of Ireland
- nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
- relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
- relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
- certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
Apply and further information
Contact point for applicants
Job contact :
Recruitment team
