Marketing Executive Colchester, England
Job description
Based in Colchester
40 Hours per week
Up to £32K + Benefits
We have an exciting opportunity to join our Marketing team as a Marketing Executive. This is a new role, and the ideal candidate will be responsible for implementing the marketing plans for all channels, working with external agencies to reflect customer needs and wants in all activity, upholding brand integrity at all times.
We are proud to be rated as Good by CQC for all Care homes in our portfolio and look to moving this performance within our future strategy to Outstanding, benefitting our homes and residents.
Responsibilities:
Work with the Sales Team and Home Managers to ensure each home has an annual sales and marketing activity plan
Work with the Sales Team and Home Managers to ensure a programme of events is devised, promoted and implemented in each care home to drive new enquiries
Support Home Managers to implement local marketing activity in line with the homes’ annual plans
Ensure that all care homes have appropriate marketing collatera
Liaise with external agencies to deliver advertising campaigns
Develop content for Caring Homes-owned channels, including websites and social media
Proactively review and update the content for each of the homes on the website, in external directories and on Google.
Understand customer needs and wants and the competitive landscape
Assist the Head of Marketing in the creation and production of marketing reports
Support on photoshoots
Have a good understanding of the legal and regulatory frameworks that exist and the impacts that inspections can have on marketing.
Key Skills:
Excellent communication skills
Time management skills
Ability to prioritise work-load
Creative thinker
Strong proofreading skills and attention to detail
Proficient in MS Office
Confident on the telephone and meeting people face-to-face
Must be a proficient user of Microsoft Office including PowerPoint and particularly Excel
Must have experience of, and be familiar with, digital software platforms such as CRM systems, e-Marketing platforms and social media platforms
Caring Homes
We are, one of the UK’s leading providers of nursing, residential and dementia care. We have many homes in beautiful locations nationwide and deliver a high standard of service resulting in a Good CQC ratings for all our homes. We know that genuine care is delivered by passionate people who go above and beyond to help every resident live life to the full. The life of every resident we proudly care for is extraordinary, rich in history and unique life stories. We want the person to join us to continue with this journey and move our rating to Outstanding to deliver a service for our residents and people recognising the hard work they deliver daily.
To apply
If you have a genuine passion for people and pride yourself in going above and beyond to develop our reputation, your outstanding future at Caring Homes could be moments away.
Apply now by clicking on the link or contact [email protected]
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
