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The Marketing Executive is responsible for end-to-end campaign delivery, ensuring that we deliver highly impactful campaigns in an integrated, timely, and effective manner.

Campaign Delivery

• Responsible for developing campaign briefs for deliverables in the Marketing Plan.
• Also contributes to the creation of more complex campaign briefs (led by Marketing Managers) to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms.
• Review and assessment of creative response to brief.
• Review of media plan for campaigns, and assesses suitability against campaign brief.
• Leads the delivery of all creative assets in response to the campaign brief, and take responsibility for overall delivery.
• Responsible for events/partnership delivery (where appropriate within the marketing mix).
• Responsible for the necessary compliance of all marketing and communications activity, following BBC Editorial Guidelines.

Strategy and Planning

• Understands the Strategic Planning process, and execute activities within the Marketing Plan for specific campaigns.
• Collaborates with Audience team to identify audience insight to inform respective creative briefs.
• Contributes to regular campaign evaluations with colleagues; feeds back results to stakeholders of core campaign output; and applies learnings to future campaigns.
• Manage and mitigate risks and issues, escalating to Marketing Manager as appropriate.

Leadership, Relationships and Development

• Task manage the Marketing Co-ordinator(s), to ensure effective campaign delivery.
• Establish great working relationships with Audiences, Social media, Communications, Creative and Media teams.
• Aware of developments in the field of marketing and technology/digital trends, maintains links with the industry and incorporates into marketing plans where possible.

General

• Understands BBC’s Mission to inform, educate and entertain.
• Lives the BBC Values, and contributes to making the BBC a fantastic place to work.
• Follows the BBC’s policies on diversity and inclusion when hiring and managing others, and encourages and diversity of thinking across the team.

The Marketing Executive is expected to have acquired some marketing experience specifically within the media industry or an industry with similar scale and complexity.

The role requires knowledge and experience of:

• Delivering multi-media marketing campaigns from brief to evaluation.
• Working with creative and media teams (either in-house, or external agency)
• Project management, and efficient use of resources.
• Leading collaboration across organisational boundaries.
• Managing critical stakeholder relationships.
• Analytical approach, able to critically evaluate ideas and information.
• Effective written and spoken communication with good presentation skills.
• Able to adapt and make improvements to working practices.
• Able to manage and lead campaigns and teams within a complex matrix environment.
• Ability to meet and set targets and deadlines while managing a wide range of concurrent activities.

Desirable

• Understanding of editorial and other compliance policies.
• Understanding and knowledge of the broadcasting industry and an interest in creative output.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

Band: C
Contract type: Full Time Fixed Term Contract - 12 months
Location: London

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.