Job description
- £65,000
The Company
We are working on a great opportunity with a leading media and entertainment brand. They are hiring a Marketing Analytics Manager to join their growing media strategy and performance team.
The Role
Working with the wider team you will deliver on Matched Market (A/B) testing and insights for media and creative across ATL and digital channels. You will identify test success measures and primary KPIs (media metrics) and ensure that relevant tools and measurement trackers are in place. Helping the media strategy and performance team come up with actionable insights to be scaled across media campaigns.
The Candidate
Key attributes of the suitable Marketing Analytics Manager include:
- Strong knowledge of programming languages (Python, R, SQL, etc.)
- Experience in using advanced analytical methodologies, including statistical analysis, knowledge of modeling techniques, and building data visualisation tools
- Ability to develop relationships with technical and non-technical stakeholders across marketing, media planning, finance, etc.