marketing coordinator King's Lynn, England
Job description
Maxview are a versatile UK manufacturing company who manufacture and distribute products to 18 different countries. We are ambitious to grow our business in the UK but also in Europe and the rest of the world and good marketing will play a pivotal role in that ambition.
The goal of the Marketing Assistant will be to take a wide range of marketing efforts, which have been given some attention and have had some success, and take them to the next level of quality and performance.
The ideal person will have dabbled in a range of marketing methods and have some experience in a previous marketing role, ideally somewhat specialising in one area but training on all areas of the job that are not known will be given. Thirst for learning and continuous improvement are essential.
The objective of this role is to tangibly increase the business and sales of various product areas of the business. There will be a steep learning curve to start with while understanding the range of products and the layout of the business and the current marketing approach but after that you will be expected to lead the charge.
- Assisting the Sales and Marketing team with optmising emails using Mailchimp
- Refining and amending existing Mailchimp email journeys
- Creating new Mailchimp journeys for new and existing products
- Setting up lead generation campaigns to bring in new potential customers via Facebook or any other platform
- Maximising the marketing and conversion rates on our popular blog pages and other website real estate
- Creating website pop-ups in various areas of the website to improve sales
- Improving where possible the on-page SEO of product pages
- Ongoing SEO keyword and key question research
- Submitting blog requests from our team of freelancers for 4 different websites in 3 different languages (language knowledge not needed)
- Using our existing brand ambassadors (influencers) to promote new products
- Finding brand ambassadors for new products where appropriate
- Experimenting with outbound sales chats and calls to improve conversions
- Assisting the marketing team with the creation of video content to help and inform users
- Monthly reporting and analysis report to send around to management
- Occasional presentations for proposals of big ideas to get various stakeholder's opinions
- Delivering leaflets and marketing materials to local area to improve traffic in the land-based shop
- Be on top of the website functionality and on the lookout for errors and poor user experiences
- Updating our Satellite and WiFi product selectors and creating new ones where appropriate
- Assisting the product and design team with survey creation
- Assisting the product and design team with insights and analysis from the marketing efforts to help drive better product design
- Finding new ways to market the Maxview brand and its products
- Using the website wherever possible to increase marketing and conversions
Essential Traits
- Knowledge and experience of SEO
- Enthusiastic and constantly bringing new ideas
- Hard-working
- Creative
- Relentless
Desirable skills (atleast 2 or 3 required, the rest can be trained)
- SEO
- Email marketing (Mailchimp specifically)
- Facebook ads
- Google Analytics
- Google Search Console
- Wordpress
- Basic coding, html, CSS
- Sales
We work Monday to Thursday from 8:30am to 5pm and Fridays we work 8:30am until 1pm.
Job Types: Full-time, Permanent
Salary: £22,000.00-£27,000.00 per year
Benefits:
- Employee discount
- Free parking
- Sick pay
Schedule:
- Monday to Friday
Ability to commute/relocate:
- PE330AT: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital marketing: 1 year (preferred)
Work Location: In person
Reference ID: MAXVIEW002
