Digital Account Manager, Client Services London, England
Job description
Overall Purpose of the Role
The Disney Advertising portfolio covers world leading brands within The Walt Disney Company's Media Networks segment and related IP’s. This includes family favorites Disney, Pixar, Marvel, & Lucasfilm as well as general entertainment networks ABC, Star, & FX, the worldwide leader in sports, ESPN, and our iconic factual brand, National Geographic.
The Digital Account Manager is an important Client Services role within the London-based EMEA ad sales and operations organization. We are seeking a candidate that can add their knowledge and experience in media planning, account management, and ad operations to our sales support group, working alongside an experienced and diverse set of salespeople.
Designed to maximize revenue, drive operational efficiency, and provide top tier sales and partner support, the Client Services team plays a vital role in reaching our targets and maintaining high standards in relationships with advertisers and agencies. The role holder will be responsible for managing all elements of the campaign lifecycle, from planning to invoicing. This includes external communication and management of clients, plus collaboration with a variety of internal groups across Sales, Editorial, Technology, Finance, and Accounting. It begins with pre-sale guidance and media planning, and continues through campaign set up, analysis, optimization, reporting, and invoicing, covering all forms of advertising activity across our digital properties. There will be a specific focus on video advertising within our flagship product, Disney+, as well as additional digital assets: websites, apps, and social platforms.
The successful candidate will have a good understanding of the digital media landscape, experience in planning and managing advertising campaigns, and be familiar with the general ad-serving and trafficking process. They will thrive working in a fast-paced, global environment and be comfortable prioritizing multiple incoming requests with overlapping deadlines. They will adopt processes, analyze them, and look for efficiencies. Our support team strives for flawless execution, but when challenges inevitably arise, the Account Manager will be quick and creative in finding solutions. Above all, they are natural problem solvers with an instinctive desire to provide top tier client service.
This position requires someone to work from our Hammersmith offices 4 days a week.
Areas of Responsibility
Provide pre-sale guidance and technical requirements for advertising opportunities across TWDC’s on and off-platform digital portfolio
Work with Sales and buyers to build and revise media plans that maximize revenue and meet client objectives
Responsible for the collection, quality control review, and implementation of assets to ensure a timely and accurate campaign launch
Compile screen shots, provide reporting, execute creative swaps, and field all other client requests during campaign lifecycle
Collaborate with Technology, Product, and Editorial teams to troubleshoot and execute campaigns
Identify, track, and analyze key metrics and use them to optimize campaign performance
Ensure full delivery of contracted revenue across your book of business
Work with Finance and Accounting teams to ensure accurate invoicing and revenue tracking
Assist with client retention by delivering the highest standard of service during pre, mid, and post-campaign support phases
Provide case studies, benchmarks, and best practice guidance to Sales and advertisers
Proactively seek to advance internal knowledge of TWDC’s digital products and commercial opportunities
Collaborate with other Client Services Account Managers supporting an assigned advertising hub
Offer support and expertise for additional Sales partners in TWDC’s EMEA offices
Areas of Accountability
Reports to Manager, Client Services for all surrounding KPIs and team objectives
Experience and Professional Qualifications Required
Graduate level or equivalent experience
2+ years of advertising/marketing agency or vendor experience required
Experience supporting a wide array of clients and agencies
Familiarity with media planning and management of digital advertising campaigns
Basic competency in order management and ad-serving systems with experience in Operative1 and Google Ad Manager being an added advantage, as is familiarity with video ad inventory (i.e. CTV and YouTube)
General understanding of advertising technology on websites, apps, and social media platforms with hands-on experience on the buy or sell side
Demonstrated ability to launch and deliver digital advertising campaigns
Good understanding of the digital marketplace, with a specific focus on video and display advertising in EMEA
Familiarity working with large multinational companies and the accompanying complex processes and network of stakeholders is an additional advantage, as is a passion for our brands
Skills Required
Highly motivated and driven problem solver
Great attention to detail, organizational skills, and ability to effectively prioritize and balance multiple campaigns simultaneously
Natural desire to provide top tier support and service
Analytical; able to review, assess, and strategize based on the results
Able to step back and look at scenarios at a macro level, solving the immediate challenge and providing long-term solutions
Comfortable working independently or collaboratively with peers
Confident and clear communicator
A solution focused, commercial mindset
Always focused on our guests and prioritizing the user experience
Excited to work in a global organization with stakeholders across the world
Ability to navigate the digital advertising industry and maintain relationships with publishers, broadcasters, agencies, advertisers, and tech vendors
Good understanding of digital media and the advertising industry, particularly video and within EMEA
IT savvy across core business applications and remote working tools (Outlook, Excel, PowerPoint, Slack, Zoom)
