Job description
The Advertising Marketing Coordinator is expected to oversee and grow our significant direct-response print advertising platform to maximize customer acquisition and sales generation, across location and national magazines and newspapers, including The Wall Street Journal, Southern Living, AARP, and the NY Times. The position will also manage a growing digital affiliate program to drive website traffic and transactions. The role reports to the Performance Marketing Director.
This is a hybrid (partially remote) position which means that the individual will have a 3 days/week in-office (Cranston, RI) and work from home arrangement.
JOB DUTIES AND RESPONSIBILITIES:
- Manage the schedule, insertions, budget, and performance of all ad campaigns in Print media which includes newspapers, magazines, and billboards.
- Oversee the complex matrix of selecting feature products, publication titles, and frequency of exposure along with financial performance requirements.
- Manage the day-to-day operations of a commission-based e-commerce Affiliate program including network growth, offer administration, and content management.
- Develop and manage operating budget for print ads across hundreds of publishers and alter spending patterns based on performance results.
- Maintain constant communication with the Creative, Merchandising and Inventory Management teams to acquire customer facing assets, new product development, and stock availability.
- Negotiate and manage contractual relationships with outside agencies and publishers.
- Manage in-store promotions and collateral for our Ross-Simons retail store.
- Develop advertising short and long-range goals.
Experience and Required Qualifications
- The ideal candidate should have 1 to 2 years of experience working in a customer-centric focused office environment, and needs to be bright, professional, self-motivated, and have a positive can-do attitude.
- Bachelor's Degree in Business, Communications, Marketing, or related field or equivalent combination of education experience working in Marketing or Communications
- Excel Skills critical for this role – Must be able to manipulate data and formulas, and create and edit pivot tables, while maintaining the integrity of the Excel file
- Experience in media buying and analytics is a nice to have
- Attention to detail and strong financial management skills
- Excellent analytical and problem-solving skills
- Ability to analyze dollars spent against revenue generated to establish the best ROI
- Excellent written and verbal communication skills
- Must be a strong multi-tasker and be able to prioritize duties
- Detail oriented with effective time management and organizational skills
LBH is an Equal Opportunity Employer M/F/V/D