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Job Description:

Job Title: Marketing Consultant

Salary: £42,400- £46,000 (Depending on Experience)

Location : Larne, UK

Benefits:

25 days annual leave

Up to 12% bonus

Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10%.

Contributory share scheme - Caterpillar will match 50% of the employee's contribution. Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.

Flexible working arrangements will be considered for this role, in-line with the needs of the business.

Who is Caterpillar?

With 2022 sales and revenues of $59.4 billion Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Services offered throughout the product life cycle, cutting-edge technology and decades of product expertise set Caterpillar apart, providing exceptional value to help our customers succeed. The company principally operates through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through its Financial Products segment.

About EPD

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

What experiences can we offer you?

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work. That’s the Power of Everyone.

Do you thrive in a fast-paced environment where you can use your organizational, creative, and decision-making skills to drive projects forward? If the answer is YES, then we have an excellent career opportunity for you to join our Marketing team.

As a Marketing Communications Consultant, you will be a divisional expert in Electric Power Marketing Communications with responsibility for collaboration with dealers in Americas and Europe, Africa, Middle East regions.

Job Duties/Responsibilities may include, but are not limited to:

• Collate regional marketing plans and share with dealer marketing teams to achieve alignment

• Organize dealer communications updates and collaboration sessions

• Collaborate with dealers on marketing campaigns, define and execute campaigns alongside dealer marketing teams. Monitor campaign performance. Typical tactics will include: SEM/SEO, social media, marketing automation, email marketing, advertising media, events and PR

• Tailor content and strategies for regional effectiveness

• Co-ordinate events with dealer marketing teams

• Review leads and lead management processes with dealer teams

• Develop market knowledge and industry expertise. Develop knowledge of product and applications, life cycle cost, knowledge of dealers’ and customers’ applications, industry and marketplace needs

• Engage dealer marketing teams in using key platforms eg collaborative marketing platform

Overall, you can expect to:

• Define innovative marketing communication strategies for product and services promotion via physical & virtual customer experience including tradeshows

• Work in partnership with internal and external creative agencies to develop creative briefs e.g. for advertising including print, digital, and video assets

• Analyze industry trends and the competitive environment

• Collaborate with dealer marketing teams in Americas and Europe, Africa, Middle East regions
  

Basic Qualifications:

• Bachelor's degree in a Business or Marketing program.

• Experience in Marketing, Sales, or a Communications-related role.

Top Candidates Will Also Have:

• Broad business background

• Marketing Cloud experience

• International marketing experience

• Digital marketing experience

• Ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences

• Ability to deal with sensitive issues, mentor and coach, and/or persuade others on new marketing tactics, new technology and distribution methods

• Good human relations skills to develop a collaborative/cooperative work relationship with others inside and outside the business unit. Demonstrated proficiency in multiple projects management

• Strong Business Acumen to measure ROI

• Metrics-driven marketing mind

• Must have strong writing and presentation skills and examples of successful communication strategies and results.

• Proven ability to manage multiple projects simultaneously.

Travel requirement

20% of time

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting. #LI

Caterpillar is an Equal Opportunity Employer (EEO).

The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

Not ready to apply? Submit your information to our Talent Network here .