About Us

At Virtuous, our mission is to build better solutions and create a culture of collaboration and growth. We aim to move the needle on global generosity by making a positive impact on the nonprofits we serve and intrinsically, the world. At our core, we aim to blend philanthropy and technology into one cohesive force.

Our team is made up of humble individuals who are driven by using their skills and expertise to push the boundaries of what is possible. We strive to break the status quo and offer the best products and services for the needs of our nonprofits, exceeding their expectations.

We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity, whether it's through charitable donations, volunteering our time and resources, or simply being kind and compassionate to those around us. We enjoy the journey in all of our pursuits, recognizing that the destination is only a small part of the overall experience.

Our Philosophy

At Virtuous we hire the best talent which is not solely defined by skillset but rather the heart and passion for growing generosity in the world. We are not partners but rather champions for the success of the nonprofits we serve. We believe that it's not just about achieving our goals but having fun along the way. We try not to take ourselves too seriously and no one around here is a “big deal”.

The ideal candidate for Virtuous embodies the following beliefs and behaviors that our team shares. We believe the following attributes are how we bring our values to life.

Attributes of a great team member:

• Asks questions with a spirit of curiosity

• Gives feedback freely with candor & grace, welcomes it in return

• Displays a passion for philanthropy and technology

• Actively listens to & empathizes with customers, partners, & team

• Leads by serving. Everyone is willing to make the coffee!

• Celebrates wins & milestones of others

• Assumes good intent & demonstrates trust in others

• Pursues relationships with people different from themselves & creates space to be human

Find our core values & more here.

Position Summary

Virtuous is looking for a purposeful, data-driven digital growth marketer with proven experience analyzing and optimizing integrated and digital marketing campaigns to drive target audience engagement, leads, appointments, sales-accepted pipeline, and accelerate revenue growth.

This is a great opportunity for a talented digital marketer looking to immediately impact a fast-paced, high-growth environment. The ideal candidate will understand the core strategies, channels, metrics, and levers needed to optimize digital marketing results aligned to an integrated ABM approach.

You’ll report directly to the Head of Demand Generation, and play a vital role in measuring, analyzing, and optimizing marketing programs to accelerate pipeline generation and new-customer adoption.

Responsibilities

• Own, optimize, and scale the execution of all digital marketing channels

• Monitor campaign and specific ad performance against goals, KPI, and ROI including but not limited to search terms reports, negative keyword lists, and keyword quality score audits. Engage in new keyword research, expansion, and optimization across search terms reports, negative keywords, and keyword quality scores

• Manage social media platforms including Facebook, Twitter, LinkedIn, Instagram, and Youtube).

• Execute digital playbooks and campaigns that drive awareness, engagement, leads, sales accepted pipeline, and revenue growth against target accounts

• Run digital marketing campaign experiments, track performance, and continually optimize campaigns to increase conversions and deliver accelerated pipeline and revenue in target accounts and verticals

• Increase top-of-funnel leads with target accounts, verticals, and personas

• Work in partnership with database marketer to optimize lead nurture

• Collaborate with the marketing operations team to utilize data-based recommendations that drive more engagement and conversions across digital marketing channels

• Assist with website optimization through SEO strategies to increase traffic, conversions, leads, pipeline, and closed deals

• Develop a deep understanding of Virtuous’ products, messages, customers, the nonprofit sector, and the overall buyer's journey

You Must Have

• 3+ years of successful digital marketing execution where you owned, optimized, and scaled digital marketing channels that increased pipeline and closed deals

• Hands-on digital marketing experience across email, web, social, and paid channels

• Track record of optimizing and scaling pipeline, revenue, and ROI in key digital marketing channels including Google Search, LinkedIn, Facebook, Instagram, Twitter, YouTube, review sites, and other key industry sites

• Expertise in building out the digital marketing attribution framework and reporting suite to deliver visibility of results and trends in real-time

• Track record of using retargeting and audience-building strategies to accelerate target account engagement, pipeline growth, and closed deals

• Experience with CRM, marketing automation tools, and analytics platforms. Hubspot preferred

• Experience using an ABM marketing solution to drive pipeline and revenue from target accounts. 6sense preferred

• Ability to build a buyer intent signal framework that targets the right accounts with the right message, and the right time

• Experience working closely with sales and other key stakeholders to drive pipeline and revenue

• Track record of building and optimizing the marketing database to build brand, move contacts across the buyer journey, accelerate pipeline and revenue growth

• Data-driven and analytical growth marketing mindset to solve problems and accelerate results using experiments, learnings and optimization

• Proven success in B2B / SaaS digital marketing acquisitions frames targeted at the mid market and enterprise segments, nonprofit industry experience a plus

• Superior written and verbal communication skills

• BA, BS or higher in marketing, communications, business or related fields.

What We Offer

• Market competitive pay leveraging Carta data

• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

• 401(k) retirement plan with company matching- 6% match up to 50% after 90 days

• We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO

• Supportive time off including paid volunteer days and company holidays

• Ample Medical/Dental/Vision healthcare benefits including dependent plans & HSA/FSA offerings

• Fully funded mental and Wellness memberships to nurture employees- Kindbody, OneMedical, Talkspace & Teladoc

• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

• We pride ourselves on Community and host exciting company outings and events.