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marketing communications specialist Houston, TX

The Foodware Group

Full Time Houston, TX 60000 - 50000 USD ANNUAL Today

Job description

Marketing Specialist

About Us:
The Foodware Group is the leading end-to-end provider of supplies to the food service industry, delivering the highest value solutions with uncompromised quality and exceptional service.

Job Summary:

We are seeking a highly organized and detail-oriented Marketing Specialist to join our dynamic marketing team. The primary focus of this role will be event and tradeshow management, with approximately 50-60% of the coordinator's time dedicated to planning, coordinating, and executing successful events and tradeshows. The ideal candidate should have a strong background in marketing, exceptional project management skills, and the ability to thrive in a fast-paced environment.

Marketing Coordinator Responsibilities:

Event Planning and Execution:
- Develop, plan, and execute a wide range of events and tradeshows, both virtual and physical, that align with the company's marketing objectives.
- Coordinate all aspects of event logistics, including venue selection, vendor management, budgeting, contract negotiations, and equipment rentals.
- Collaborate with cross-functional teams to define event objectives, target audience, and messaging.
- Create event timelines, task lists, and production schedules to ensure seamless execution.
- Oversee event setup, registration, and on-site management to ensure a positive attendee experience.
- Manage post-event evaluations and analysis to measure success and identify areas for improvement.
Tradeshow Management:
- Research, identify, and secure participation in industry-specific tradeshows and exhibitions that align with the company's marketing goals.
- Coordinate booth design, signage, promotional materials, and other collateral for tradeshows.
- Manage pre-show and post-show marketing activities, including email campaigns, social media promotions, and lead follow-up strategies.
- Collaborate with the sales team to develop and track leads generated from tradeshows.
- Maintain and update the tradeshow calendar, budget, and expenses.
Marketing Support:
- Assist in the lead management and execution of marketing campaigns across various channels, including email marketing, social media, content creation, and website updates.
- Assist with custom product request and print room, managing mock-up creation and artwork and collaborating with operation and customer service on execution.
- Conduct market research and competitor analysis to identify emerging trends and opportunities.
- Assist product manager with product lifecycle and other product management tactical tasks.
- Assist content manager with content asset management.

Marketing Specialist Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Proven experience (2-3 years) in event management, preferably in a B2B marketing environment.
Strong project management skills, with the ability to multitask and prioritize competing deadlines.
Excellent communication skills, both written and verbal, to effectively collaborate with internal teams, vendors, and external stakeholders.
Proficient in using event management and marketing automation tools.
Knowledge of marketing principles and best practices, particularly in event and tradeshow management.
Ability to work independently, take initiative, and problem-solve in a fast-paced environment.
Attention to detail and a focus on delivering high-quality results.