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Job description

Advert

We have a vacancy for a Marketing and Communications Officer to work as part of the Trust wide Marketing team. You will be part of the Marketing Department, reporting to Head of Marketing, Digital and Communications.

We are looking for an enthusiastic, experienced Marketing and Communications Officer who can hit the ground running to support the Hospice’s ambitious goals. You will be a skilled copyrighter, have a passion for storytelling and showcase exceptional communication skills.

The successful candidate will join an award-winning team and work with leading agencies to put St Barnabas on the map. Working with both Clinical and Income Generation departments you will capture what it takes to provide outstanding Hospice care with interviews, case studies and award nominations.

You will have the opportunity to attend the largest events in the county, be part of Lincolnshire’s most loved Charity and be integral to the elevation of all departments with creative, engaging content for print and digital.

Qualifications and Experience:

Applications are welcome from candidates with at least 2 years of Marketing Communications experience.

Contract:

Permanent

Hours:

Full time: 37.5 hrs per week

Salary:

£24,794

For further details please contact:

Veronica McBain, 07767 167367, [email protected]

Closing Date:

10 July 2023

Interview Date:

18 July 2023

Please Note:

• To apply you MUST complete an application via the St Barnabas Hospice website ( www.stbarnabashospice.co.uk/joinus ) to be considered for the role.
• St Barnabas Hospice is an Equal Opportunities Employer it believes in treating everyone with dignity and respect and encourages applications from all sectors of the community.
• We reserve the right to extend, withdraw or close vacancies where necessary.
• Please be aware that if you are selected for an interview, you will be contacted via the email account you used to register on this site. Please check your spam folder.

______________________________________________________

Job Description

Marketing and Communications Officer

Location: Cardinal Close & Hybrid Working

Reporting to: Head of Marketing

Grade: U

Hours: 37.5 hrs p/w

PURPOSE OF THE JOB:

To provide daily marketing and PR activity as part of the marketing & communications team. Managed by the Head of Marketing.

This is a broad role covering all aspects of marketing, but with significant focus on Public Relations, Communication and Hospice Storytelling. You will support the Income Generation teams in planning and implementing copywriting to promote upcoming events and appeals. In addition you will be supporting the Marketing and Communications team in keeping the website and social media channels up to date, researching new patient and supporter stories opportunities and keeping a record of significant local and national press coverage.. The post-holder will play a key role in writing effective and engaging press releases to support the work of the trust as well as supporting the Income Generation team to develop and improve marketing processes to ensure a consistent brand presence in the local community. The post-holder will also be the first point of contact for the fundraising team when planning the case studies and copy for events and appeals and supporting third parties fundraising for St Barnabas Hospice.

Main Duties & Responsibilities

To deliver a timely and efficient marketing service to the Income Generation and Clinical teams and third parties raising money for St Barnabas Hospice.

• ·To support the Fundraising Development Manager and Corporate team to maximise the coverage of corporate partnerships, sponsors and supporters.
• To ensure all marketing materials produced meet the current brand guidelines and are consistent in their look and feel
• To assist the Income Generation managers in putting together a marketing plan to support their events and appeals, including researching costs, previous response rates and user feedback
• To work closely with the Marketing & Communications team to keep the website up to date, which includes meeting with Heads of Department to ensure all clinical and income generation information is up to date and accurate.
• To maintain a record of all press coverage, and build relationships with relevant publications and organisations to support this.
• To provide engaging and emotive copy to sustain great social media presence and support with clinical and non-clinical prose.
• To work alongside external agencies to give insight into Hospicecare.
• To find new streams of promotion through blogs, case studies and more traditional methods of marketing. E.g; magazines, journals and newspapers.
• To attend fundraising events and use social media to engage with supporters at the event and then to thank them afterwards
• To work alongside the Head of Marketing to develop strong, digital marketing campaigns as part of an integrated cause led marketing campaign
• To write Press Releases for the Trust across all departments.
• Provide support to the Graphic Designer with updating generic design templates such as posters, raffle tickets etc (this list is not exhaustive)
• Assist the Graphic Designer by creating marketing materials from existing templates under their guidance.
• To support the Income Generation managers in creating supporting marketing materials to develop corporate and individual supporters engagement with St Barnabas Hospice
• To provide first line advice and guidance to managers and staff across the hospice on the marketing process and ensure all leaflets are produced in conjunction with the marketing and communications team.

General Duties and Responsibilities

• All St Barnabas employees are required to abide by the Health and Safety at Work Act, attend annual mandatory training sessions and ensure that they comply with Hospice policies and procedures at all times.
• Employees must demonstrate commitment to their own personal development and are required to make a positive contribution to fundraising and raising the profile of the Hospice, locally and nationally.
• Strict confidentiality applying to all aspects of Hospice business must be observed at all times.

Our Vision

Our vision is a world where dying with dignity, compassion and having choices is a fundamental part of a life

Our Mission

Our mission is to ensure all individuals facing the end of their life in Lincolnshire receive dignified, compassionate care when they require it and where they ask for it.

Our Values

Aiming High

We reach for excellence and set the standard for others to follow. Celebrating individual and collective success and actively looking for ways to be even better.

Being Courageous

We push boundaries and provide challenge - standing up for what is right and supporting others to make a difference across all aspects of our work.

Working Better Together

We recognise the power of community; building connections and relationships which help us make a positive contribution. Respecting and valuing all contributions - we are ONE team, united and inspired by our common purpose.

Having Heart

People are at the centre of all we do. We’re proud of our ability to work in tough situations with resilience, empathy and kindness.

Doing It Right

We are ethical, honest and use resources respectfully. Taking responsibility for our actions and doing what we say we’ll do - we challenge others to do the same.

Person Specification

Essential Criteria

Desirable Criteria

How & When

Tested

Education / Qualification

· PR & Marketing Degree or equivalent

• CIM qualification or award (or be prepared to work toward this)

· Application Form

· Certificates

Skills / Abilities

• Creative
• Competent in the use of Creative Suite and other design programs
• Photographic Skills
• Outstanding personal organisation skills
• Ability to produce creative, accurate, detailed work to deadlines
• Ability to plan and prioritise own daily and weekly tasks
• Excellent communication skills and ability to communicate confidently and effectively with a wide range of people including senior managers
• High level written communication skills
• Excellent telephone manner
• Competent in the use of Microsoft Office packages (Word, Excel, Access, Outlook)
• Competent in the use of Facebook and Twitter
• Ability to work well within a team and be self motivated
• Ability to produce good quality written work
• Ability to research new ideas
• Proactive, innovative and able to use own initiative to improve processes
• Tact and persuasion
• Willingness to use own vehicle for business purposes

Experience

• Experience of working in marketing
• Experience of design
• Experience of working as part of a team
• Knowledge of printing specifications
• Knowledge and understanding of charitable sector / fundraising

Knowledge

• Effectiveness and efficiency of marketing, communications and PR approaches and techniques
• Charity and hospice sector
• Profile of the geography, population and organisations in Lincolnshire
• CRM techniques and systems and website content management systems

Motivation and personal attributes

• Personal integrity
• A thorough understanding of, and ability to maintain confidentiality
• Ability to interact confidently with staff at all levels
• Ability to build rapport, trust and confidence with colleagues
• A willingness and commitment to research new ideas in fundraising and marketing
• Diplomatic and sensitive, especially in balancing an understanding of the provision of care with the need to generate income
• Excellent analytical and problem solving skills
• Accurate and attention to detail
• Self-motivated
• Flexibility
• Ability to work on own initiative and part of a team

Job Types: Full-time, Permanent

Salary: £24,794.00-£27,794.00 per year

Benefits:

• Company pension
• Free flu jabs
• On-site parking

Schedule:

• Monday to Friday

Work Location: In person

Application deadline: 10/07/2023
Reference ID: Marketing and Communications Officer