Job description
Continuing education is currently one of the most exciting, prominent and fastest changing fields in global higher education. The University of Cambridge Institute of Continuing Education (ICE) is an established leader in the field, tracing its roots back to 1873. ICE is based at the historic Madingley Hall campus, four miles west of Cambridge.
As identified in the Government's Industrial Strategy, continuing education will be central to upskilling and re-skilling sectors and communities affected by technological change or Brexit. It also serves as an essential gateway to higher education for mature students.
Whether mid-career health professionals learning about genomic medicine, mid-life adults seeking to change careers in emerging sectors such as coaching, creative writing or science communication, or retirees studying the history of art or philosophy, ICE provides world-class courses, drawing on the resources of one of the world's best universities, for adults from all backgrounds.
ICE currently enrols over 8,000 students each year on short courses and undergraduate and postgraduate award-bearing courses. We have met our targets by doubling the number of enrolments over the past four years and have continued ambitious growth plans. In addition, we have entered a new strategic period, which will involve the planning and realisation of a number of interesting projects led by marketing, including a repositioning initiative and website redevelopment project. To support these plans we wish to appoint a Marketing Coordinator who will work as part of the Marketing team and have the responsibility for implementing marketing activities in support of the Institute's 2021-25 strategy.
The Marketing Coordinator will play a project management role for key initiatives in the Institute's marketing plan, including the management of events and targeted campaigns using digital and traditional channels to meet student recruitment targets. The Marketing Coordinator will also supervise junior members of the marketing team and have line management responsibility for a Marketing Apprentice/Marketing Assistant.
The successful candidate will have experience working in a target-driven environment, ideally in higher education, and have first hand in-depth involvement in the project management of a broad range of marketing activities. Excellent written and verbal communication, stakeholder management and a high level of data analysis and IT skills are essential to succeed in this role.
Informal enquiries are encouraged and can be made to the Marketing Manager, Louisa Kennedy ([email protected]). Questions about the application process may be directed to: [email protected].
Click the 'Apply' button below to register an account with our recruitment system (if you have not already) and apply online.
The closing date for applications is Tuesday 21 March 2023.
Interviews are expected to take place on Wednesday 29 March 2023.
Please quote reference EA34653 on your application and in any correspondence about this vacancy.
The University actively supports equality, diversity and inclusion and encourages applications from all sections of society.
The University has a responsibility to ensure that all employees are eligible to live and work in the UK.