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marketing London, England

Timberland

Full Time London, England 10.56 - 12.04 GBP Today

Job description

Marketing Manager (full time, permanent)

UK & ROI (Showroom in Soho, London)

Timberland are looking for an exceptional individual to join us as a Marketing Manager covering the UK and ROI within our EMEA marketing team.

As our Marketing Manager, you will be a high energy marketer who brings innovative ideas to the table, demonstrates ability to connect marketing strategies to business goals and fully embraces our purpose and brand philosophy.

How You Will Make a Difference

Our ideal candidate will be someone that is consumer focused and have the responsibility to lead and develop 360’ marketing campaigns based on EU strategy and creative execution to drive brand demand (connect, engage, inspire). In this role you will:

Understand the brand strategy and direction whilst integrating the digital led media plan accordingly
Build a seasonal local GTM plan (incl. detailed marketing) for wholesale and DTC, with a clear focus on mega cities (e.g. London)
Support EMEA Marketing team to create a media planning brief (highly focused on digital) that will be submitted to the central media buying agency
Support the development at EMEA level, of strong purpose led brand activations, with inclusivity and diversity as key values, thinking omni-channel, and execute it in a most effective way for the marketplace
Develop a media relations strategy, seeking high-level placements in print, broadcast and online media.
Plan and budget for PR events, programs and initiatives that increase the quantity and quality of brand placements
Build and develop long term key relationships with key titles and key authenticators
Build sustainable trade relationships with top accounts to ensure that Timberland is top-of-mind with key retailers
Align the marketing initiatives for franchising stores to the retail ones, having one strong mono-brand proposition and fostering an omni-channel approach
Manage local budget on an on-going basis, to ensure that all activities are cost-effective and within budget. Evaluating and adjusting as necessary.

Skills for Success

A formal education and subsequent University Bachelor or Master’s degree in Marketing (or related fields) are nice to have, but we are most interested in your total experience and professional achievements. That’s why:

You will have experience as a marketing manager or similar senior marketing role within a fashion, lifestyle, major sports/outdoor brand.
You will have deep marketing knowledge, with a strong sensitivity to the digital media area (paid social media, brand digital activities and others digital platforms)
You will also have a good understanding of outdoor, fashion/footwear industry and values.
You will have some understanding of formulating strategic plans and monitoring performance
You will be analytical and strategic, with the ability to see the strength of using facts for decisions
You will be a team player, leader and communicator who knows how to build and maintain relationships
You will be a high energy, goal oriented and driven individual who is great at getting things done!

The ideal candidate will be based in or around London, with a great understanding of the city. VF operates a hybrid working policy and there will be some work out of our showroom in London as well as some travel for business needs.

Our Guiding Principles

Live with Integrity – Be authentic and do the right thing, always
Act Courageously –Think and act boldly
Be Curious – Explore the world, learn and evolve
Act with Empathy – Seek to understand and respect others
Persevere – Persist and work together as One VF

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

About VF

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands.

At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Meet Timberland.

Founded in 1973, Timberland® is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying - and protecting - nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

Due to the high volume of candidates we receive, we will only contact successful candidates for the interview stage.

R-20230713-0018

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