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marketing Gloucestershire

The Football Association

Full Time Gloucestershire 10.56 - 12.04 GBP Today

Job description

Our Organisation

Gloucestershire FA is the not-for-profit governing body of football in the County. We grow participation, promote diversity and enable football to thrive so that everyone can participate in a safe & inclusive environment. With over 600 Clubs, 700 referees and 2,400 teams of all ages and abilities playing in the County, Gloucestershire FA is proud to support Football For All.

Our staff are a friendly and inclusive team and as an organisation, we promote the health, well-being and development of our colleagues. We have a hybrid flexible working environment that enables staff to work from the office as well as offering the flexibility of working remotely from time to time. To find out more about Gloucestershire FA and the work we do, visit www.GloucestershireFA.com

The Role

This is an exciting opportunity for a person with commercial and marcomms experience to join our team in a leadership role. You will drive revenue growth through new business activities, partnerships and sponsorship opportunities and supported by a marcomms contractor, lead the development and implementation of Gloucestershire FA's marketing and communications strategy.

We are looking for a person with enthusiasm, energy and a passion for sport who can identify, develop and engage with both commercial and non-commercial partners and lead the Association's marketing and communications services to clubs, coaches, referees and football volunteers.

Key Accountabilities

Commercial

Identify, approach, and conclude agreements with business organisations that increase annual revenue.
Identify, approach, and conclude partnership agreements with non-commercial organisations in the community (e.g. mutually-beneficial agreements with non-profit organisations and charities).
Ensure formal contracts / Service Level Agreements are in place with all partners.
Manage commercial and non-commercial partnerships to ensure mutual expectations are delivered.
Ensure renewal negotiations are started well in advance of all agreements' expiry dates.
Managing risk assessments for new and existing initiatives.

Marketing

Lead the Association's marketing and communications services, including regular e-newsletters for clubs, coaches and referees.
Provide local marketing support to dedicated Glos FA / FA campaigns and events.
Manage, develop and regularly update Gloucestershire FA's websites and social media accounts.
Review Gloucestershire FA publications to ensure consistency of message.
Ensure all communications via social media with under-18s are in line with FA safeguarding policies.
Support delivery of a planned approach to youth engagement and communicate in a child-friendly way.
Develop links within the local media to ensure that there is regular coverage of the Association's activities.

General

Listen to and consult with under-18s on their experiences of grassroots football as part of the youth engagement strategy.
Utilise the feedback from under-18s and adults at risk to enhance the experience and fun and safety in grassroots football.
Ensure the Association promotes safeguarding through its communication channels, signposting policy, procedures, advice, guidance, and information for youth and open-age adult grassroots football with 16/17-year-olds and disability football.
Provide the highest level of customer excellence to support volunteers across all FA Technology systems
Undertake relevant market research to identify progress and highlight areas for priority action.
Manage the Association's annual grassroots awards programme.
Contribute to ensuring that safeguarding and equality are embedded throughout the Association and within grassroots football.
Execute tasks as required to meet the Association's changing priorities.

What we are looking for

Essential

A degree-level qualification and two years' marketing and/or sales experience.
Strategic thinking and planning skills.
Self-motivated with excellent leadership skills and ability to build trust-based relationships.
Excellent internal and external stakeholder relations and customer service skills.
Good negotiation skills to make sound commercial decisions
Excellent organisational skills to balance and prioritise workload and meet deadlines.
Ability to work strategically with partners
Exceptional communication, interpersonal, and influencing skills.
Effective creative writing and presentation skills.
Excellent IT skills.
Good problem-solving and decision-making skills.
Practical experience of marketing via digital and traditional channels.
Experience in risk management
Knowledge of and commitment to equality, diversity and inclusion.
Knowledge of The FA's Safeguarding Operating Standard.
Experience of monitoring and evaluation of programmes.
Knowledge of good people management practice.

Desirable

A business, marketing or related qualification.
Risk management skills.
Ability to coach, develop and manage the performance of staff.
Project management skills and experience – to plan, set and achieve objectives within deadlines.
Budget management skills.
Ability to use data to monitor and evaluate programmes.
Previous experience in sales and marketing
Understanding of The FA's National Game Strategy.
Experience of working with volunteers / young people
Knowledge of, and existing contacts within the local/regional business community.
Knowledge of, and existing contacts within the local/regional public sector and charity community.
Knowledge of, and existing contacts within the local/regional media sector.

To Apply

Please click here to visit the Gloucestershire County FA careers page to apply.

Closing Date: Midday, Tuesday 1st August 2023

If you have any questions about the role and would like an informal discussion, please contact Head of Commercial & Finance, Judith Langworthy, on 01454 615888.

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