marketing Loughborough, England
Job description
About The Role
This is an exciting opportunity to work within the Institute of Swimming as part of a forward thinking and dynamic marketing team responsible for developing and implementing an effective marketing plan that supports the Institute of Swimming and Swim England strategy.
Reporting to the Institute of Swimming Head of Marketing and Communications, you will be responsible for:
- Collaboratively planning, developing, and implementing effective marketing campaigns that utilise a mix of channels (digital, email, social, PR, events and advertising) and using insight to talk effectively to different target audiences.
- Ensuring campaigns are optimised and providing the best return for the sport and Institute of Swimming.
- Supporting the development and implementation of SEO, digital, social, brand and content strategies.
- Evolving and managing the Institute of Swimming website in conjunction with the wider team, ensuring a smooth customer journey that engages users, supports SEO and drives course booking.
About You
The successful candidate must have:
- Proven record of operating as a Marketing Manager across all channels in a commercial environment.
- Extensive experience in strategic marketing planning development, execution, and analysis.
- Extensive experience using a mixture of paid for and owned marketing channels to reach and influence the target audience, effectively utilising: digital, Google PPC, SEO, PR/ communications, social media management and advertising, email and event marketing.
- Experience analysing KPIs and campaign performance through analytics tools including Google Analytics/GA4.
To find out more about the skills and experience required, download the full Job Description and Person Specification document.
So if you feel you have the suitable skills and attributes for this position then we would like to hear from you.
Please be advised that we cannot offer visa sponsorship and that you must have right to work in the UK to apply or be considered for this role. If you are a non UK/EU National, you must have an appropriate working Visa to undertake employment. You must also be working within the UK to apply or be considered for this role, due to the public liability insurance Swim England holds.
Swim England is committed to inclusion and embracing the spirit of all equalities legislation. As a Disability Confident Employer, we actively encourage applications from disabled people. We recognise that the diversity of our workforce is not reflective of today’s society and we are currently operating a pilot scheme whereby applicants from ethnically diverse backgrounds can opt into our guaranteed interview scheme. Candidates that have opted into the scheme will be guaranteed an interview provided that they have demonstrated, within their application, that they meet the essential criteria for the role. When completing the application, applicants from ethnically diverse backgrounds are encouraged to ‘Opt In’ to the scheme, by ticking the box.
Where possible, Swim England will always make reasonable adjustments for accessibility to anyone who requires it. If you would like any of the documentation in a different format or would like to apply in a different way please get in touch via [email protected]. All appointments will be made on merit, following a fair and transparent process, in line with the Equality Act 2010. However, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.
Swim England is also committed to safeguarding and promoting the welfare of children and young people and expects all employees and volunteers to share this commitment.
For an informal discussion about the role, please contact [email protected] who will put you in touch with the relevant hiring manager
Please be aware that we use parsing software to extract key information from your CV, which you are able to review and edit within the application form. It is advisable to provide a simple text CV (i.e. no tables, images of text etc) to aid the transfer of information. Please review the information in your application form prior to submitting.
About Us
The Institute of Swimming work in conjunction with Swim England as a subsidiary, and exist for the good of the sport; developing the best aquatic professionals is our priority.
We are the largest provider of Swim England qualifications and aquatics courses and we train over 60 per cent of all swimming teachers in the UK.
