marketing London, England
Job description
Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.
External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
Description Overview
Lead global brand strategy implementation across markets for specific product category of the brand.- Develop the communications and media strategies to grow brand awareness, consideration and conversion across multiple touchpoints.
- Setting, driving and delivering net sales, market share and profitability for the brand categories globally
- Support implementation of brand strategy in white space to build scale.
- Work on product pipeline and lifecycle management that develops the future of the brand in existing categories
Scope of the Role
Main tasks
- Lead the development of consumer brand strategy that drives awareness, loyalty and share ahead of the market based on a clear vision and right to win.
- To support the implementation of global business and brand strategies which drive sales, share growth and profitability to target levels
- To support the development of the global assets for the brand based on differentiated positioning and motivating insights.
- To support the development of a global pipeline of products, launches and roll out plans that drive the category and brand growth based on unmet consumer needs.
- Build collaboration of brand thinking, strategy and plans across the global cross-functional team, the key markets and 3rd party business partners
- Lead consumer understanding for the brand categories on an international basis identifying key consumer opportunities.
Execution
- Work closely with local marketing teams to ensure alignment and execution of global strategy.
- Facilitate sharing and adoption of best practice.
- Build strong relationships with cross functional teams to implement global projects.
- Manage and lead the relationships with external agency partners to implement effective communication plans.
Experience Required
FMCG experience within recognisable blue chip companies- Marketing with other commercial experience in sales or trade marketing an advantage.
- Minimum 8 years consumer marketing acquired in global organisations.
- Preferred experience in consumer healthcare/regulated markets
- Local marketing experience required + preferred experience in a global role but not mandatory
External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are seeking a diverse applicant pool to ensure the diversity of our team reflects the end consumers we serve through our self-care mission. We are proud to be an equal opportunity employer that celebrates our team’s differences. Individuals of all races, ethnicities, nationalities, ancestries, religious creeds, sexual orientations, genders, gender identities and gender expressions, national origins, ages, mental and physical abilities, familial status,’ veterans status’, military status’ and more are encouraged to apply. TOGETHER, we make lives better. #DIV
