marketing Bath, England
Job description
JOB DESCRIPTION
Job Title: PR & Marketing Manager
Reports to: Creative Director & Marketing Director
Location: Bath Head Office Tuesday to Thursday / WFH Monday & Friday
Hours: Monday to Friday 0900 to 1800
Company Background
Established in 1974, Graham & Green is a proudly independent, family-run homeware emporium.
Our flagship store in Notting Hill was the first of its kind, brimming with exotic homewares scoured from far-flung corners of the world. You’ll find us in the very same spot today, alongside four additional stores across the UK. Our mission remains the same: to source the very best furniture, homeware and unique gifts that excite, inspire and bring joy.
Job Purpose
The PR & Marketing Manager is responsible for developing and executing all marketing activity, creating memorable moments that bring G&G's adventurous and family-run story to life. Overseeing the PR, email and social media strategy, alongside an inspiring calendar of partnerships and events, you’ll position Graham and Green as leaders in the interiors industry.
PR
· Develop the PR strategy in line with brand plans and sales activities.
· Nurture relationships with key journalists and influencers.
· Grow and update the press contact list.
· Curate and distribute regular trend-led press releases.
· Own the press image library, captioning images and organising high res cut outs.
· Coordinate expert quotes and respond to interview requests.
· Monitor and report on press coverage, both in print and online.
· Manage the press loan process, liaising with the warehouse and Bayswater store.
· Organise regular press visits.
· Collaborate with influencers, harnessing their outreach to grow brand awareness.
Marketing
· Develop the brand vision and marketing strategy in line with sales targets.
· Plan the marketing calendar, ensuring relevant, engaging and on-trend content.
· Manage marketing budget lines, ensuring effective use of spend to maximise returns.
· Own the advertising calendar, negotiating competitive prices and briefing assets.
· Develop media partnerships and digital campaigns relevant for the brand.
· Work closely with the Marketing team to oversee a social media strategy of growth and engagement, alongside an email strategy that drives brand and revenue.
· Brief our Graphic Designers to help deliver joyful, vibrant and spirited content that is on brand and aligned with our campaign strategies.
· Be the point of contact for all marketing enquiries within the business, delivering insightful marketing reports and sharing campaign updates.
· Collaborate with like-minded brands to grow awareness and our database.
· Develop a calendar of inspiring in-store events to drive footfall.
· Assist on in-house shoots while capturing behind the scenes content.
· Monitor and report on competitor activity alongside the latest lifestyle trends.
· Promote and support with any trade show appearances.
Experience
- Marketing and PR experience in homewares essential
- Strong computer literacy using MS Office skills including intermediate level Excel
- Good commercial awareness
- Experience in having budget responsibility
- Holds a relevant educational qualification
- Experience of working within B2C Ecommerce
Person specification
· An excellent command of the English language, both verbal and written
· Good communicator and diligent reporter
- Love of Interiors essential
- Analytical thinker with strong numerical skills
- Meticulous, organised, a strong problem solver
- Ability to use own initiative but also be willing to take direction
- Ability to work within tight deadlines
- Determination and drive for results
- Diligent and conscientious
- Team player, committed to team as well as individual goals
Benefits
- Generous holiday allowance and birthday day off
- Discretionary bonus scheme
- Private Medical Scheme
- Bike2Work Scheme
- Generous company discount
- A small, friendly close-knit team
- Flexible working
- Breakfast Club
- Goa Villa – reduced rates
- Company socials
If interested, please send your CV along with a covering letter to [email protected].
Job Types: Full-time, Permanent
Benefits:
- Additional leave
- Bereavement leave
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Gym membership
- Private medical insurance
- Sick pay
- Work from home
Schedule:
- Monday to Friday
Work Location: In person
Expected start date: 04/09/2023
