marketing Brighton, England
Job description
ABOUT DITCH THE LABEL
We are Ditch the Label: the global and digital-first youth charity, helping young people aged 12-25 to navigate the issues affecting them the most. Whether that’s bullying, mental health, identity, relationships, or the bits in between – we’re here.
We are ambitious, defiant and most of all, passionate about driving meaningful impact and real societal change. Each year, we reach millions of young people globally through our website and even more through the content we produce on social media and in collaboration with our partners.
OUR CULTURE
One of the things we are proudest of here at Ditch the Label, is the welcoming culture of friendliness and team work that we have created. We take our work seriously, but not ourselves and believe that people work at their best when they are at their happiest and in an environment that is chilled and relaxed.
Walk into our office and you’ll experience a light and airy buzz, with vibrant music, tons of breakout spaces, unlimited snacks and pretty much every combination of coffee you could ever imagine. We are proud to have a culture that permeates the values of Ditch the Label; we’re judgement free and here to support everyone in being their best possible selves.
Our UK office is based in central Brighton.
OUR PERKS
We are big on self-care and practicing what we preach and so our manifesto really does permeate through the entire organisation, starting with each and every team member. Some of our perks include:
Weekly team meditations, yoga and breathwork
- Monthly team days out
- Bring your pet to work days
- Early finish on Fridays
- 28 day holiday entitlement, plus R&R days and your birthday off
- Free snacks, flavoured/iced coffees and drinks
- Open and supportive team
- A beautiful office environment with calming essential oils, breakout areas
- and plenty of calm spaces
- Regular team briefs and catchups
- Regular 360 appraisals and coaching
- Team conference trips
- Free Spotify premium
- Team socials
- Cake days & office treats
- Hybrid working
If you’re passionate about youth and social issues and reaching Gen Z’s with powerful campaigns that drive real change and raise awareness of the issues facing youth in creative and engaging ways, then our marketing manager role could be the perfect fit for you.
We’re searching for an experienced marketing manager to focus on our digital marketing efforts and creative content development in innovative and fresh ways.
The successful candidate will oversee all marketing comms and programs, implementing a marketing plan that supports our organisational strategy. This will include:
- Creating engaging marketing campaigns to impact change
- Excellent written and verbal communication skills
- Proficiency with digital marketing and a sound understanding of using social media for business purposes, including communications, advertising, branding, digital marketing, and social media
- A creative and ambitious approach - we welcome and encourage suggestions and innovation
- Initiative and confidence to work autonomously when required
- A drive to seek new opportunities and to meet or exceed targets
- An organised multi-tasker able to handle many diverse projects at once and meet tight deadlines
- Great interpersonal skills both within the team and externally
- Excellent IT skills including the use of spreadsheets and to develop clear, engaging presentations
- The ability to articulately and confidently communicate our organisation values to others
- Excellent organisational skills and the ability to prioritise workload
- Analytical; you’ll be able to critically evaluate ideas and information and will possess strong problem solving skills
Key Responsibilities:
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for measuring program success
- Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
- Digital marketing strategy, management and reporting – includes Google Analytics and online sales
- Analyse market trends, customer behaviour, competitive landscape, and prepare reports by collecting, analysing, and summarising data
- Evaluating and establishing the charity’s marketing plan and strategy by assembling and analysing sales forecasts, setting objectives, planning and organising promotional presentations, and updating calendars
- Assist on partner activity, including the implementation of campaign objectives, timelines, collateral and deliverables to ensure successful outcomes
- Continually seek and research new sources of prospective customer data, and provide recommendations to senior management and assist with identifying marketing and branding opportunities
- Web traffic: Oversight, analytics and troubleshooting with a focus on increasing web traffic and resolving issues proactively
- Email newsletter: Lead on all monthly and bi-monthly newsletter activity
- Referrals: Working with new and existing partners to build the volume and quality of websites referring traffic to Ditch the Label – this includes maintaining features; ensuring the information is kept up to date
- Working with other colleagues and supporting them in their roles with data, analysis and various other insights relating to website traffic, user activity and feedback received across social media
ESSENTIAL
- At least five years of experience in marketing
- Bachelor’s degree in marketing, advertising, or communications preferred (however, we will consider other degrees / education for candidates with solid marketing comms experience)
- Past work experience as a marketing manager or similar role
- Experienced in running and analysing digital marketing campaigns
- Knowledge of digital marketing, content marketing, and social media marketing
- Excellent writing, communication, and presentation skills
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
- Experience working with Pay Per Click Advertising (‘PPC’)
- Experience working with Search Engine Optimisation (‘SEO’)
DESIRABLE
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Working knowledge of HTML and design and email software
- Experience working with budgets and forecasting
- Will ideally have knowledge of web design, social media, content creation, digital collateral and email marketing
- Tech savvy and ideally able to support the maintenance and development of internal tools and/or software such as CRM
- Experience with research using data analytics software
PARTICULARS
If you are unsure about any of the specifications of this role, please contact us as we’d be happy to chat about your individual circumstances.
Salary: £38k – £42k PA depending upon experience
Location: Brighton, United Kingdom with hybrid working
Office hours: Monday to Friday. 9am – 5.30pm
Contract: Full-time
Annual leave: 28 days, plus your birthday off
Job Type: Full-time
Salary: £38,000.00-£42,000.00 per year
Schedule:
- Monday to Friday
COVID-19 considerations:
Following all current guidelines.
Experience:
- Digital marketing: 5 years (preferred)
Work Location: In person
Application deadline: 31/07/2023
