marketing McLean, VA
Job description
Title: MARKETING MANAGER
Salary: 95-165 K
Location: Mclean, VA 22101 USA
Job Brief
Our CareerNet Approved client, a Registered Investment Advisory Firm that specializes in providing financial planning solutions to high-net worth individuals and corporate executives, is currently seeking an experienced Marketing Manager to join their well-established team in McLean, VA.
The Marketing Manager will create content with the unified brand voice of our client. They will have the support of a group of content creators, marketing, and public relations pros who will communicate with each other to achieve growth and expansion for our client.
Duties and Responsibilities
· Implement the organization's advertising and promotional activities
· Analyze target market information to identify and recommend effective marketing approaches
· Identify new market segments that will benefit from company products
· Prepare effective advertising campaigns based on market research
· Maintain knowledge on up-and-coming products and services
· Collaborate with senior executives to develop growth plans for the organization, as well as sales and marketing representatives to fully understand product and communication needs
· Gather the materials necessary to understand the project and competition in the area, such as literature or previous marketing campaigns and analyze them to determine the most effective communications technique
· Draft and propose communications campaigns based on assessments, which may include social and online media, print media, direct mail, and other multimedia
· Present design ideas and recommendations to marketing manager, committee, or sales team
· Create and coordinate multimedia packages
· Schedule and develop filming scripts and production
· Perform other duties as assigned
Your Qualifications
· Bachelor's degree in Marketing, Journalism, Advertising, Communications, or other related fields
· 5 to 7 years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred
· Experience in the financial field, specifically the RIA space, is highly preferred
· Excellent verbal and written communication skills that may include public speaking and presentations
· Excellent organizational skills, attention to detail, and time management skills with a proven ability to meet deadlines
· Strong analytical and problem-solving skills
· Proficient with Microsoft Office Suite or related software
Benefits
· Competitive compensation
· Health benefits (medical, dental, vision, etc.)
· A bonus program based on individual performance and company success
· A 401(k) retirement plan with company match
· A fun and friendly team of colleague
